IronPlane

IronPlane eCommerce design and development specializing in Magento and Adobe Commerce. Free consult available.

Since 2003 Iron Plane has been helping clients build and accomplish their digital marketing strategy. Whether it is brand positioning, encouraging interaction and direct response, or coordinating the various pieces of your strategy, by leveraging the best tools and partners, we create a foundation that is easy to develop, manage and grow. We want to give you a took kit that your team can quickly learn to use and then leverage to accomplish your targets.

09/23/2026

Managing e-commerce customer experience during European market expansion demands strategic shifts in customer support. This short clip covers adjusting experts' working hours to local time zones and expanding beyond English-speaking markets like the UK. See how combining US-based multilingual agents with AI for live translation of emails and chats ensures accurate communication.

Catch the full conversation in our episode! Subscribe to our YouTube channel and Spotify so you don't miss out.
YouTube: https://vist.ly/5jkki
Spotify: https://vist.ly/5jkkm

09/21/2026

Scaling your online store globally? Master cross-border e-commerce with Erik Stephens' battle-tested global expansion strategy.

Here is the 3-step playbook for international growth:
- Focus on 1 market first: Nail the foundations and leverage a local distributor.
- Kill tax headaches: The right local partner eliminates complex international tax nexus.
- Adapt or fail: Tailor payment gateways, shipping, and trust signals to local habits.

Part 2 premieres TOMORROW at 8 PM CEST | 2 PM EDT!

Subscribe to our YouTube channel and Spotify so you don't miss out!
YouTube: https://shorturl.at/MOeAe
Spotify:https://shorturl.at/k66M5

09/19/2026

Build a world-class global CX operation without ballooning costs. Erik Stephens reveals how to blend AI translation with local talent.
By pairing AI-powered real-time translation with strategic shift scheduling, cross-border brands can handle multiple languages and time zones without burning capital.
Part one is live. Part two, which dives deeper into the backend strategy, releases next.

YouTube: https://vist.ly/5j3sp
Spotify: https://vist.ly/5j3sk

09/14/2026

Can AI fully automate e-commerce SEO? Erik Stephens (Head of Global eCommerce at BWI Group) reveals the reality of marketing automation, custom micro-apps, and AI limits.

AI can dramatically speed up dev work and feature deployments, but complete automation has hard boundaries. High-level strategy still requires human direction.

Watch part one where we discuss the brand’s origin story and practical logistics ex*****on.

Part 1 premieres TOMORROW at 8 PM CEST | 2 PM EDT!

Subscribe to our YouTube channel and Spotify now!
YouTube: https://vist.ly/5ifdu
Spotify: https://vist.ly/5b3k7

09/11/2026

Every additional step in your checkout creates more opportunities for customers to leave without completing their purchase.

In the latest episode, Mary explains why simplifying the checkout process helps reduce friction, improve the shopping experience, and increase conversions.

👉 The full episode is live now. Learn how to identify the biggest e-commerce UX mistakes and turn them into opportunities for higher conversions.

Check the links below:
YouTube: https://vist.ly/5i66f
Spotify: https://vist.ly/5i66d

💬 What's the most frustrating step you've ever encountered during checkout?

09/09/2026

Customers won't buy if they don't have enough information to make a confident decision.
In this episode, Mary explains why detailed product information builds trust, reduces hesitation, and keeps shoppers from leaving your store for a competitor.

👉 The full episode is live now. Learn how to identify the biggest e-commerce UX mistakes and turn them into opportunities for higher conversions.

Check the links below:
YouTube: https://vist.ly/5hv6w
Spotify: https://vist.ly/5hv6v

💬 What's the most important piece of product information you expect before making a purchase? Share your thoughts in the comments below!

09/07/2026

Small UX mistakes can have a big impact on your conversions.

In this short clip, Mary points out a silent conversion killer: overly complex menus and internal jargon that confuse shoppers. This is just 1 of the 5 critical UX mistakes we cover in our full webinar.

Want to catch all 5 usability traps and learn how to fix them step-by-step?

📅 Save the date! Episode premieres TOMORROW at 8 PM CEST | 2 PM EDT - don't miss it!

🔔 Click the link to head over to our channel and set your premiere reminder.
YouTube: https://vist.ly/5hkn7
Spotify: https://vist.ly/5b3k7

💬 Which UX mistake do you see most often in online stores? Let us know in the comments!

08/24/2026

Forcing customers to create an account before they can buy adds unnecessary friction to the checkout process.

In this short, Mary explains why offering guest checkout creates a smoother shopping experience and can help you increase conversions. If customers enjoy the experience, they're far more likely to create an account later.

👉 The full episode is live now. Learn how to optimize your checkout, reduce friction, and increase conversions. Check the links below:
YouTube: https://vist.ly/5fyzr
Spotify: https://vist.ly/5bgy3

08/21/2026

Your checkout should help customers buy - not distract them. Navigation menus, promotional banners, and unnecessary links can pull customers away from completing their purchase.

In this short, Mary explains why a distraction-free checkout keeps users focused and helps improve conversion rates.

👉 The full episode is live NOW! Check the links below:
YouTube: https://vist.ly/5fpmj
Spotify: https://vist.ly/5bgy3

08/17/2026

Customers don't abandon their carts by accident. 🛒

The checkout is often the most stressful part of the shopping journey. Even if customers are ready to buy, confusing forms, unexpected costs, or unnecessary friction can stop them at the final step.

In this short, Mary shares why checkout UX matters and how small improvements can make a big impact on your conversion rate.
📅 Episode premiere TOMORROW at 8 PM CEST | 2 PM EDT. Don't miss it!
🔔 Click the link to head over to our channel and set your premiere reminder.
YouTube: https://vist.ly/5f527
Spotify: https://vist.ly/5b3k7

💬 What's the biggest checkout mistake you've encountered as a customer?

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Portland, ME
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Thursday 9am - 6pm
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