Glacial Multimedia, Inc.

Glacial Multimedia, Inc. A medical marketing agency specialized in medical website design, SEO and digital marketing.

What does AI say when a patient asks which ophthalmologist they should see?That answer could influence who gets the appo...
09/17/2026

What does AI say when a patient asks which ophthalmologist they should see?

That answer could influence who gets the appointment.

AI platforms are becoming part of the patient research process, alongside Google, maps, reviews, social media, and practice websites.

Your digital presence needs to work across all of those touchpoints.

Heading to AAO 2026 in New Orleans? Meet with Michael Dobkowski, CEO of Glacial Multimedia, for a 30-minute strategy consultation to see where your practice stands and identify opportunities to strengthen your visibility.

Book your time slot:
https://bit.ly/4j9VTAA

08/25/2026

What does it actually take to make a marketing partnership work?

It takes more than launching a campaign and sending a report.

At Glacial Multimedia, our client success team is built around communication, collaboration, and continuous optimization. That means staying connected with clients, working closely with our specialists, understanding what the data is telling us, and being willing to pivot when something isn't working.

For Maggie Nevens, Co-Director of Client Management, that can mean coordinating with specialists before a client meeting, working through challenges together, or helping turn campaign data into actionable decisions.

And for Michael Dobkowski, it's about something just as important: building relationships that go beyond the numbers.

Because marketing performance matters. But so does having a team that's there to help you understand it, respond to it, and move forward.

08/19/2026

Are you prepared for where patients are searching next?

AI search is becoming a new discovery channel for patients looking for doctors and healthcare providers. So how often is your practice showing up when someone asks ChatGPT, Gemini, or Copilot for a recommendation?

Michael Dobkowski, CEO & Founder of Glacial Multimedia, saw the impact firsthand when a prospective client told him they found Glacial by asking ChatGPT for the best refractive surgery marketing businesses.

At Glacial, we've spent the past year studying AI search, testing different strategies, and learning what helps practices build visibility in this evolving channel.

So what can practices do now to prepare? Michael breaks down what we're learning and where practices should start.

08/17/2026

What if you could put your practice's message directly in front of the households you want to reach?

Connected TV (CTV) gives practices the ability to reach targeted audiences across streaming platforms and devices, putting video ads in front of potential patients while they're watching the content they already enjoy.

But CTV isn't simply about putting a commercial on a streaming service. The strategy behind who sees it, where it runs, and what you're showing matters.

And there's one type of practice that may have a particularly strong advantage when it comes to CTV.

Zach, PPC Specialist at Glacial Multimedia, breaks down how CTV works and what makes a practice a strong candidate.

08/11/2026

“This is honestly probably one of the biggest updates they've had in recent memory.”
— Spenser Pontbriand, Chief Marketing Officer, Glacial Multimedia

Google Ads is changing, and the implications for healthcare marketing could be significant.

Google has announced a series of new features, including ads in AI Mode, AI-powered conversations with potential patients, and new bidding strategies designed to identify not just who is likely to convert, but who is likely to become a high-quality lead.

But which of these updates could have the biggest impact on healthcare practices?

Spenser breaks down what Google is rolling out, what we're watching closely, and where we see the biggest opportunities.

07/13/2026

What does AI know about your practice that it couldn't learn from your competitors?

Most practices are creating content that AI already knows. Educational content about procedures is valuable, but it no longer sets your practice apart. What does? The information AI can't get anywhere else.

Your clinical outcomes. Your expertise. Your technology. Your patient experience.

If your website doesn't communicate what makes your practice unique, you're competing on the same information as everyone else.

The future of search belongs to practices that stop sounding generic and start showcasing what only they can offer.

Elective vision correction consultations are declining. The practices that are growing are doing things differently.Our ...
04/21/2026

Elective vision correction consultations are declining. The practices that are growing are doing things differently.

Our CMO, Spenser Pontbriand, will be a featured speaker in an upcoming webinar hosted by Liine.

Alongside Ross Bell, he’ll break down how Herzig Eye Institute increased bookings by 124% while reducing cost per booking by 55% without increasing ad spend.

Get a clear look at what’s actually working right now and how to apply it to your own practice.

📅 Wednesday, April 29 at 1 PM ET

Register through the link below:
https://heyor.ca/JRlT3U

The Glacial team had an incredible time at ASCRS 2026. 🌟 From reconnecting with clients to meeting new faces and diving ...
04/15/2026

The Glacial team had an incredible time at ASCRS 2026. 🌟

From reconnecting with clients to meeting new faces and diving into meaningful conversations, it was an energizing and impactful experience for our team.

We had the opportunity to be part of some incredible moments, including:
• Lindstrom Legacy Gift Club Reception
• ZEISS Refractive User Group Meeting
• Video shoot with Lenstec, Inc.
• Dart Night Event with Promptly

Each of these moments reinforced the power of collaboration across ophthalmology and the importance of continued innovation in how practices grow and connect with patients.

Grateful for the conversations, partnerships, and energy throughout the event.

04/10/2026

“They actually do what they say they’re going to do.”

It’s a simple statement, but in marketing, it makes all the difference.

Dr. Brett Mueller, Dr. Alison Early, Dr. Sandra Yeh, and Melissa Ciccarelli, COE share what stood out most in their experience. From true collaboration to a deep understanding of medical marketing, it’s about building strategies that are aligned, effective, and built to last.

Because when your expertise and the right marketing strategy come together, growth becomes a lot more predictable.

If you’re looking for a partner who understands your space and follows through, let’s connect: glacial.com/contact-us

Your patients are streaming. Are you showing up?Connected TV (CTV) lets you reach viewers where they’re watching, delive...
04/10/2026

Your patients are streaming. Are you showing up?

Connected TV (CTV) lets you reach viewers where they’re watching, deliver precise targeting, and measure real results. It’s the power of TV combined with the accountability of digital marketing.

If you’ll be at ASCRS 2026, stop by Booth #1259 to learn how CTV can put your practice in front of the right patients at the right time.

Address

619 Brighton Avenue, Suite 201
Portland, ME
04102

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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