08/10/2026
There’s a simple filter for what to post on LinkedIn.
In this clip from Benefits Broker Boost, Andy Neary breaks down the four pillars he teaches for prospecting on LinkedIn:
1️⃣ Profile: make it prospect-friendly, like a personal website
2️⃣ Connections: proactively connect with your ideal client profile and welcome them in; don’t sell right away
3️⃣ Content: filter everything through one question: would my ideal client find this useful?
4️⃣ Pulling them off the platform: engage in DMs to turn connections into sales conversations
His filter for content is simple: would your ideal client find this useful? If yes, post it. That one question keeps your content focused on the people who actually matter for your business.
Consistency across all four pillars is what generates real activity, and real activity is what turns into pipeline. The hard part is finding the time actually to do it. Plansight takes manual RFP and renewal work off your plate, so brokers get that time back to invest in the profile, connections, and content that build their business.
To learn more about Plansight, 👉 schedule a discovery call with us: https://plansight.com/demo