10/21/2026
Coming out of the corporate world, there was really only one rule for managing a budget.
You hit the target ROI, or you get fired.
I built MarketCrest around that same expectation. If a marketing partner cannot point to real revenue and return on ad spend, they shouldn't keep the account. Agencies tend to hide behind vanity metrics when numbers slip, but actual financial accountability is what keeps client relationships healthy.
Scott joined Ruby Powers to break down how law firms should measure their marketing investments and hold vendors accountable.
Watch the full interview on the Powers Strategy Group YouTube channel