Tailored Marketing Inc.

Tailored Marketing Inc. Founded in 2000, Tailored Marketing, Inc. is a different kind of marketing agency. We're built on th Tailoring unparalleled ideas for your business

The best holiday connection might not happen in your inbox. It might happen over coffee, appetizers, or a small gatherin...
10/15/2026

The best holiday connection might not happen in your inbox. It might happen over coffee, appetizers, or a small gathering. 🤝✨

Hosting a holiday get-together doesn’t have to mean throwing a big party. A customer appreciation breakfast, a casual happy hour, or an open house can create space for something valuable: face-to-face time with customers and prospects.

It’s a chance to catch up beyond the usual business conversation, say thank you, and get to know the people behind the emails.

But don’t wait until the holiday rush to get started. November calendars fill up quickly, and you want your invitation to arrive before everyone’s schedule is packed.

Pick a date, keep it simple, and get on their calendars now. A small gathering can make a meaningful impression.

2027 is coming. Does your marketing plan need a refresh—or a rethink?For business owners, the question isn’t “What’s the...
10/07/2026

2027 is coming. Does your marketing plan need a refresh—or a rethink?

For business owners, the question isn’t “What’s the hottest new platform?” It’s “Where will our customers find us—and why will they choose us?”

As we look toward 2027, AI-powered search, social discovery, and a stronger focus on measurable business results are trends worth watching.

Here’s how to start positioning your company:

🔎 Be the answer. Create website content that clearly explains what you do, who you help, and what makes you different. Think beyond search rankings to the questions customers ask AI tools.

🎥 Put your expertise on display. Turn customer questions, project stories, and behind-the-scenes insights into useful video content. Choose platforms based on your audience—not the latest hype.

🤝 Strengthen your direct connections. Build your email list and improve customer follow-up so your relationships don’t depend entirely on a social media feed.

📊 Connect marketing to business goals. Look beyond likes and impressions. Focus on qualified inquiries, sales opportunities, and customer retention.

These priorities reflect the broader shift toward AI-assisted discovery, video, direct customer relationships, and clearer measurement.

You don’t need to be everywhere. You need a clear message, the right channels, and a plan that connects the two.

What’s the biggest question on your mind as you plan your marketing for 2027?

If a new website is on your organization’s agenda, AI may be part of the solution—but it shouldn’t be the whole strategy...
09/30/2026

If a new website is on your organization’s agenda, AI may be part of the solution—but it shouldn’t be the whole strategy.

The more important questions are: Does the site reflect your brand? Support your business goals? Make it easier for customers to take the next step?

A successful website is more than a quick launch. It’s a business tool built with purpose.

Planning for 2027 may feel early—but the strongest marketing plans are built before the new year arrives.Here’s a simple...
09/24/2026

Planning for 2027 may feel early—but the strongest marketing plans are built before the new year arrives.

Here’s a simple tip: start with a marketing audit.

Take a step back and look at what is actually working across your marketing:

Which lead sources brought in the best opportunities?

Which website pages, social posts, emails, or campaigns earned attention and engagement?

Is your messaging still aligned with your services, audience, and business goals?

Are there gaps in your website, SEO, content, sales materials, or follow-up process?

What should you continue, improve, pause, or eliminate next year?

A thoughtful audit helps turn scattered activity into a clearer plan—and gives you a better foundation for setting practical goals, budgets, and priorities for 2027.

Before you start adding more to the calendar, take time to understand what is already delivering value.

Great marketing is a team sport.Like football, success does not come from one standout player. It comes from people with...
09/14/2026

Great marketing is a team sport.

Like football, success does not come from one standout player. It comes from people with different strengths working toward the same goal.

Strategy sets the direction. Content builds the message. Design brings it to life. SEO, social media, paid media, web, analytics, and sales help move the ball down the field.

And when the market shifts, strong teams adjust their play—not just their plan.

Nine times out of ten, a well-aligned team beats an individual trying to cover every position.

Plan. Adapt. Win together.

Please join us in welcoming Allie to Tailored Marketing as our new Marketing Intern!Allie is joining us this fall, bring...
09/01/2026

Please join us in welcoming Allie to Tailored Marketing as our new Marketing Intern!

Allie is joining us this fall, bringing fresh ideas, creative energy, and—hopefully—a healthy appreciation for strong coffee and even stronger marketing strategy. We’re excited to see the perspective she brings to the team and to help her turn great ideas into real-world marketing magic.

Welcome to the team, Allison! We’re so glad you’re here. 🎉

Registration is officially open for She Builds—a free event designed to inspire, connect, and introduce more people to e...
08/26/2026

Registration is officially open for She Builds—a free event designed to inspire, connect, and introduce more people to exciting opportunities in manufacturing and the skilled trades.

Join us on Thursday, October 15, 2026, from 8:00 AM–2:00 PM at Robinson’s Zelienople facility for a day that includes:

A career fair
Robinson plant tours
A virtual welding experience
Guest speakers
Food trucks
And more

Whether you’re exploring a new career path, supporting women in manufacturing, or simply interested in seeing what modern industry looks like, She Builds is open to all.

📍 400 Robinson Drive, Zelienople, PA 16063
🔗 Register today

Left Brain: “AI can analyze the data, write the outline, optimize the headline, build the spreadsheet, and draft 37 vari...
08/26/2026

Left Brain: “AI can analyze the data, write the outline, optimize the headline, build the spreadsheet, and draft 37 variations in 4.2 seconds.”

Right Brain: “Great. But does any of it make someone feel anything?”

As AI takes over more of the logical, repeatable, process-heavy work, the premium on human creativity is only going up.

Because brands don’t win simply by having more content, cleaner dashboards, or faster first drafts.

They win when someone has the unexpected idea.
The emotional insight.
The story people repeat.
The courage to say, “What if we did it differently?”

AI may become an exceptional left-brain assistant.

But the right brain still has a very important job:

Turning “technically correct” into “actually memorable.”

And, fortunately for creative people everywhere, AI still has a hard time explaining why a talking baby, a guy in a yellow raincoat, or an oddly satisfying commercial about mayonnaise can make us stop scrolling.

The future belongs to teams that pair machine intelligence with human imagination.

Hi Everyone,I hope you’ll join my Vistage mates and me for a fun, relaxed fall get-together at Grist House Command Craft...
08/21/2026

Hi Everyone,

I hope you’ll join my Vistage mates and me for a fun, relaxed fall get-together at Grist House Command Craft Brewery!

It will be a great opportunity to catch up with friends, meet some new people, enjoy a great fall atmosphere, and share some good conversation over a drink. Whether you’re a client, colleague, prospect, or longtime friend, I’d love to see you there.

RSVP for the Fall Social https://www.eventbrite.com/e/fall-social-at-grist-house-command-craft-brewery-tickets-1998436295757?aff=oddtdtcreator

Hope you can make it—should be a great time!

Enjoy a fall evening with Vistage friends at one of Pittsburgh’s most distinctive craft brewery locations with a story all its own.

A former employee recently called me looking for career advice. She felt stuck in her current role.I asked her a simple ...
08/18/2026

A former employee recently called me looking for career advice. She felt stuck in her current role.

I asked her a simple question: “Are you happy?”

Not just, “Do you like what you do?” But when you wake up in the morning, are you energized to go to work—or does it feel like a heavy weight?

She said she enjoyed the work itself, but felt like she wasn’t getting ahead. She had good performance reviews and believed she was doing her job well.

My response: “Good isn’t always enough.”

I asked, “How indispensable have you made yourself to the company?”

That may sound blunt, but it is an important distinction. A company pays you for the value you create—just as you are free to leave when a better opportunity comes along. If you want more opportunity, responsibility, influence, or compensation, focus on becoming someone whose absence would be genuinely felt.

Her next question was: “How do I do that?”

My answer was simple:

Show up.

Show up with ideas.

Show up ready to solve problems.

Show up for the projects nobody else wants.

Show up prepared, dependable, and willing to learn beyond the narrow boundaries of your job description.

The extra effort may not always feel visible in the moment. But leaders notice the people who consistently make things better, reduce friction, help move projects forward, and look for ways to push the ship ahead without being asked.

The small things add up.

Today, people often move jobs every one or two years. There is nothing wrong with pursuing new opportunities—but wherever you are, learn everything you can, be fully present, and look for the gaps where you can create real value.

Don’t just do the job you were hired to do.

Become the person they would hate to lose.

Address

1350 Old Freeport Road, Suite 2BR
Pittsburgh, PA
15238

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

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