Find Your North Star LLC

08/05/2026

Hell Yes, Let’s Play Out Loud

A free group for women done playing small.

You used to be fun. You used to laugh 'til you couldn't breathe. Then life happened. A women's getaway for remembering how to play.

07/30/2026

Https://Www.bethSchindele.com/play-out-loud

You used to be fun. You used to laugh 'til you couldn't breathe. Then life happened. A women's getaway for remembering how to play.

07/22/2026

I've used AI every day for years.

It's an extraordinary tool.

It helps me research, organize information, and work more efficiently.

But it doesn't replace experience.

It doesn't know your clients.

It doesn't understand your business goals.

It can't tell you which recommendation will make the biggest difference for your website.

That's where I come in.

After more than 25 years designing, building, and supporting service-based businesses, I've learned that success rarely comes from doing everything.

It comes from doing the right things, in the right order.

If you've been relying on AI for website advice but still aren't sure what to do next, I'd love to help.

My Website Video Review gives you a personalized review, a clear action plan, and practical guidance you can actually use.

Learn more:
https://www.bethschindele.com/website-video-review

07/21/2026

Not every recommendation deserves your time.

One of the biggest challenges with AI-generated website audits isn't finding problems.

It's knowing which ones matter.

A report with 47 recommendations can feel productive, but it often leaves business owners wondering where to begin.

Should you rewrite your headlines?

Fix your meta descriptions?

Add more keywords?

Create new pages?

Improve your page speed?

The truth is, not every recommendation will have the same impact on your business.

My job is to help you identify the few changes most likely to improve your visibility, strengthen trust, and encourage more inquiries.

Because a clear plan is far more valuable than a long checklist.

If you'd like to know which three improvements I'd tackle first on your website, I'd be happy to show you.

Learn more:
https://www.bethschindele.com/website-video-review

07/20/2026

A fast website is important. It's just not enough.

Page speed matters. No one enjoys waiting for a website to load.

But once your page appears, you have just a few seconds to answer the questions every visitor is asking:

Am I in the right place?

Can this person help me?

What should I do next?

If your message isn't clear, your visitors won't stay long enough to appreciate how fast your website loaded.

A successful website earns attention first, then trust, then action.

That's why every Website Video Review looks beyond the technical checklist. I review the experience your visitors have from the moment they land on your site to the moment they decide whether to contact you.

Learn more:
https://www.bethschindele.com/website-video-review

07/19/2026

An optimized website isn't the same as an effective website.

Your website can pass technical checks, earn a respectable SEO score, and still leave potential clients wondering what to do next.

The question I always ask is:

Is your website helping the right people become your next clients?

If the answer is no, it's time to look beyond the reports.

We need to understand how your message, your navigation, your calls to action, and your client journey are working together.

That's the difference between checking boxes and building a website that supports your business.

In every Website Video Review, I look at both the technical side and the human experience, because your website should do more than look good. It should help people feel confident taking the next step.

Learn more:
https://www.bethschindele.com/website-video-review

07/18/2026

More buttons don't create more inquiries.

One of the most common mistakes I see is a website asking visitors to do five different things at once.

Book a call.

Download a guide.

Join the newsletter.

Read the blog.

Follow on social media.

When everything feels important, nothing stands out.

Your website should guide visitors toward one clear next step on each page. When people know exactly what to do, they're much more likely to do it.

Clarity builds confidence. Confidence leads to action.

That's one of the areas I review in every Website Video Review, helping you create a website that feels easier to navigate and easier to say "yes" to.

Learn more:
https://www.bethschindele.com/website-video-review

07/17/2026

A higher SEO score doesn't automatically mean more clients.

I've seen websites with excellent SEO scores that rarely receive inquiries.

I've also seen websites with average scores that consistently attract the right clients.

Why?

Because people don't contact a website based on a number.

They contact a business because they understand what it offers, trust the person behind it, and know exactly what to do next.

SEO matters. Visibility matters.

But if your website isn't converting visitors into conversations, it's worth looking beyond the score.

That's exactly what I do in a Website Video Review. Together, we'll identify what's helping your website, what's holding it back, and where to focus first.

Learn more:
https://www.bethschindele.com/website-video-review

07/16/2026

Not every question needs a blog post.

If someone asks Google, ChatGPT, or Perplexity a specific question, they're looking for a specific answer.

That's where an AEO (Answer Engine Optimization) page comes in.

Instead of writing another general blog post, create a page that answers one question thoroughly and clearly. It helps search engines, AI tools, and, most importantly, potential clients understand exactly what you offer.

A well-written AEO page can continue working for your business long after it's published.

It's one of the strategies I often recommend during a Website Video Review because it helps your expertise become easier to find.

Learn more:
https://www.bethschindele.com/website-video-review

07/15/2026

More content isn't always the solution.

I've reviewed websites with hundreds of blog posts that still weren't attracting the right clients.

Why?

Because visitors couldn't answer three simple questions within a few seconds:

• Who is this for?
• What do they actually do?
• What's my next step?

If those answers aren't immediately clear, adding another page or another blog post rarely fixes the problem.

Before you create more content, make sure the content you already have is working for you.

That's one of the first things I review in every Website Video Review.

Learn more:
https://www.bethschindele.com/website-video-review