Oppty Unlimited

Oppty Unlimited Oppty helps customers innovate by leveraging Salesforce as a Platform to transform their workforce and help them exponentially grow their business.

08/31/2026

Imperfect Data Can Still Drive Profit.

In this episode of Leaders of the WoT Podcast, host Steve Miksta sits down with Brian Doyle, President & CEO of Holden Advisors and Executive Education Professor at Rutgers Business School, to explore value-based pricing, customer insights, and how businesses can make smarter pricing decisions without waiting for perfect data.

Every business has something to work with.

Maybe you have years of clean transactional data.

Maybe you have a handful of large customers and numbers that are all over the place.

Neither situation should stop you from improving your pricing.

When the quantitative data is limited, lean harder into customer conversations.

When the data is rich, use it to identify patterns and validate what customers actually value.

The balance can change depending on what you have available.

What matters is getting started.

Your pricing will never be perfect, but a little more attention to it can uncover revenue

🎧 Listen to the full episode here: https://youtu.be/51SXGs0MtMI

08/28/2026

Stop Selling Hours. Start Selling Outcomes.

In this episode of Leaders of the WoT Podcast, host Steve Miksta sits down with Brian Doyle, President & CEO of Holden Advisors and Executive Education Professor at Rutgers Business School, to explore how professional services firms can rethink pricing, connect fees to customer value, and build stronger commercial models.

Charging by the hour puts a ceiling on what your expertise is worth.

If technology helps you deliver the same result faster, should your value suddenly decrease?

That’s the problem with selling time instead of impact.

Outcome-based pricing changes the conversation from how long the work takes to what the work actually achieves.

A fixed fee can reflect the value of the result.

A performance component can create shared upside when measurable gains are delivered.

Either way, the customer sees a clearer connection between investment and business impact.

The firms that make this shift aren’t simply changing their pricing.

They’re changing what customers are actually paying for.

🎧 Listen to the full episode here: https://youtu.be/51SXGs0MtMI

08/26/2026

Stop Letting Procurement Control the Negotiation.

In this episode of Leaders of the WoT Podcast, host Steve Mikstasits down with Brian Doyle, President & CEO of Holden Advisors and Executive Education Professor at Rutgers Business School, to explore how AI is changing sales training, procurement negotiations, and the way sellers build confidence before high-stakes conversations.

Most sellers enter procurement negotiations at a serious disadvantage.

While sellers spend years learning how to sell, procurement professionals spend those same years learning how to negotiate.

That experience gap shows up when the pressure starts.

The answer isn’t another negotiation playbook you read once and forget. It’s practice.

AI-powered procurement simulations give sellers a chance to face different buyer behaviors, pressure tactics, and misleading moves before real revenue is on the line.

They can fail privately, adjust quickly, and run the conversation again.

That repetition turns knowledge into instinct and hesitation into confidence.

AI becomes most valuable when it helps people practice the moments that matter.

🎧 Listen to the full episode here: https://youtu.be/51SXGs0MtMI

08/24/2026

Fresh thinking changes entire industries.

In this episode of Leaders of the WoT Podcast, host Steve Mikstasits down with Sal Fierro, founder of Energy Invest Corp, to discuss how a new generation of leaders is challenging outdated processes, embracing technology, and driving change in traditional industries.

Success isn't about doing things the way they've always been done.

It's about asking whether there's a better way.

Experience creates wisdom. But curiosity creates progress.

The most impactful leaders respect proven systems while questioning outdated habits.

Technology doesn't replace great people.

It empowers them to make smarter, faster decisions.

Innovation begins the moment you're willing to rethink what's "always worked".

🎧 Listen to the full episode here: https://youtu.be/kdfMWSENUKE

08/21/2026

Great leaders reward smart experimentation.

In this episode of Leaders of the WoT Podcast, host Steve Miksta sits down with Sal Fierro, founder of Energy Invest Corp, to discuss why embracing failure, encouraging experimentation, and creating psychological safety are essential for developing high-performing teams.

The fastest way to grow isn't avoiding mistakes.

It's learning from them. Every setback is feedback.

Every lesson makes the next decision better.

The best leaders don't punish experimentation.

They create an environment where people feel safe enough to try, adapt, and improve.

Inexperienced talent often brings the boldest ideas.

Give them room to test, fail, and learn.

That's how confidence turns into capability.

🎧 Listen to the full episode here: https://youtu.be/kdfMWSENUKE

08/19/2026

Great coaching removes personal opinions.

In this episode of Leaders of the WoT Podcast, host Steve Mikstasits down with Sal Fierro, founder of Energy Invest Corp, to explore how AI is transforming sales coaching, creating objective feedback loops, and helping leaders build stronger, more coachable teams.

Great salespeople naturally believe every conversation was a win.

That confidence fuels performance.

But confidence without objective feedback can slow growth.

The best coaching isn't about proving someone wrong.

It's about replacing opinions with data that everyone can trust.

When every call is measured against the same framework, coaching becomes clearer, fairer, and far more effective.

Your team stops defending their performance and starts improving it.

That's how you build trust, accountability, and consistent results.

🎧 Listen to the full episode here: https://youtu.be/kdfMWSENUKE.

08/17/2026

Stop prescribing before you diagnose.

In this episode of Leaders of the WoT Podcast, host Steve Mikstawelcomes Stephen Steers, President of Steers Consulting Group, Program Facilitator and Trainer at Mindracer Consulting, and Mentor at TinySeed, to explore why sales transformations fail without context, how his Reverse Sales Demo uncovers the real challenges, and why lasting growth starts with shared understanding.

Too many consultants jump straight to solutions.

Without understanding the problem first. That's backwards.

The best strategy starts with questions, not recommendations.

Before you can improve sales. You need an honest picture of today's reality.

When everyone agrees on what's actually happening, decisions become clearer.

Alignment comes before ex*****on. And ex*****on gets results.

🎧 Listen to the full episode here: https://youtu.be/S5iyaDrNf0E

08/14/2026

AI changed the rules of selling.

In this episode of Leaders of the WoT Podcast, host Steve Miksta welcomes Stephen Steers, President of Steers Consulting Group, Program Facilitator and Trainer at Mindracer Consulting, and Mentor at TinySeed, to discuss why modern sales require more than great content, how AI is changing buyer behavior, and why context is becoming every company's biggest competitive advantage.

"Content is king, but context is God."

That has never been more true than it is today.

Your prospects are flooded with cold emails, automated outreach, and AI-generated content.

The problem isn't a lack of information. It's a lack of relevance.

People don't ignore you because your message is bad.

They ignore you because it gives them no reason to care.

The businesses winning today create context before they make an offer.

When people understand why you matter, they'll pay attention to what you sell.

🎧 Listen to the full episode here: https://youtu.be/S5iyaDrNf0E

08/12/2026

Your sales process is already broken.

In this episode of Leaders of the WoT Podcast, host Steve Miksta welcomes Stephen Steers, President of Steers Consulting Group, Program Facilitator and Trainer at Mindracer Consulting, and Mentor at TinySeed, to explore why most startups struggle with sales, how context transforms customer conversations, and why buyers care more about outcomes than product features.

Most companies think a better product guarantees better sales.

It doesn't. Customers aren't buying your features.

They're buying the future those features create.

If your team can't explain the problem you solve in language your customer already believes.

You've already lost the conversation.

The businesses that win aren't always the ones with the best product.

They're the ones that create the clearest connection between today's pain and tomorrow's outcome.

Context creates confidence. Confidence creates trust. Trust closes deals.

🎧 Listen to the full episode here: https://youtu.be/S5iyaDrNf0E

08/10/2026

Your intention determines AI's value.

In this episode of Leaders of the WoT Podcast, host Steve Miksta sits down with Julian Chapman, President of Forrest & Company Limited and Managing Director of SIRA International Risk Advisors, to explore why the real advantage of AI isn't the technology itself. It's the intention behind how you use it.

AI doesn't decide your direction.

You do. Some leaders ask AI to build their strategy.

Others use it to uncover facts.

Some use it to spark fresh ideas and possibilities.

None of these approaches are wrong.

They simply reflect a different intention.

The real question isn't, "What can AI do?"

It's, "What do I want AI to help me achieve?"

When your purpose is clear, AI becomes a powerful partner, not a substitute for leadership.

🎧 Listen to the full episode on: https://youtu.be/3yowEoq_1HA

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