06/17/2026
Here’s a common mistake in ecommerce SEO:
Trying to rank for broad keywords.
“Face masks”
“Shoes”
“Supplements”
Sounds logical…
Until you realize you’re competing with Amazon.
So what do most stores do?
They keep pushing the same keywords harder.
But what if the problem isn’t effort…
It’s targeting?
Long-tail keywords change the game:
• More specific
• Less competition
• Higher intent
So instead of asking:
“How do I rank higher?”
A better question might be:
“What are my customers *actually typing* into search?”
Online shopping has become the default for consumers worldwide as the COVID-19 pandemic persists. Many consumers were already shopping online long before the virus appeared. Those who only did so occasionally (especially during the holiday season) are doing this more often and for more products. I...