10/16/2026
Emergency fleet customers need direct outreach.
In this episode of Diesel Stories Podcast, host John Wittet is joined by Peter Cooper of Ascend Consulting and guest Bobby Chambers, President of Liberty Fleet Solutions, to explore certification, local connections, and earning emergency fleet repair work.
Treat fire, EMS, and police as a distinct customer group.
Keep your digital marketing, but add personal outreach.
Start with public fleets where you already have a connection.
Make your first contact a service offer, not another ad.
Your training is a competitive advantage.
Plan for the time commitment before you pursue this niche.
Give departments a concrete credential to evaluate your shop.
Include a nearby military base if you have a connection there.
Look for training gaps among the shops serving your market.
Judge your outreach by customer work, not online attention.