Ideation Design Group

Ideation Design Group, although started in January 2004, has a lengthy history between its two partners, Carl F. Schaffer, AIA was previously President of AAD:Fitch in Scottsdale. He brings to the table 25 plus years of experience in both food and beverage design as well as retail design. His vast expertise has culminated in the airport venues. Jennifer Reynolds was Design Director at AAD:Fitch fo

r seven years under Shaffer. Her flair for themed designs kept clients like Jose Cuervo Tequila, Fox Sports and Expedia.com evolving and award winning. Together, the design philosophy, customer service and ideology about how to run a design firm have made this team a progressive look into the architecture/interior design future. Ideation's current clients include, HMSHost, Bonfire by Todd English, Delstar, Jose Cuervo Tequila, Expedia.com, Fox Sports, Bacardi USA, Diageo and Harley Davidson.