08/24/2026
Listen as Pearl Technology's Dave Johnson discusses taking your info back from data brokers on The Greg and Dan Show.
Here are some takeaways:
Why do I constantly get spam emails and texts?
Every time you drive your car, scan your loyalty card, get on social media, or just browse the web, information about you gets scooped up and sold.
There's an entire industry built on packaging your name, your address, your phone number, even your relatives' names, and selling that file to anyone who'll pay for it.
These companies are called data brokers and there are literally hundreds of them.
Some specialize in marketing and identity.
• Acxiom – identity data on 2.5B consumers globally.
• Epsilon – purchasing history on 250+ million US consumers.
Some specialize in people-search.
• Spokeo, BeenVerified, Intelius, Whitepages, PeopleFinders, MyLife, etc.
Can you get off their lists so your data cannot be sold?
• There is no federal law requiring a data broker to delete your information.
– The FTC has gone after some brokers for selling sensitive location data without consent.
• California has DROP (Delete Request and Opt-Out Platform) but that only covers Californians.
There are several companies that will work to get your data removed for a fee. Here are some of the ones PC Magazine
recommends.
• Incogni covers ~400+ sites and is Deloitte-audited for process: $96 per year
• DeleteMe ~85 sites automated, advertises 900+: $129 per year
• Optery – 380 – 600+ sites. Provides removal screenshots: § $39 – $249 per year
• Aura ~140 sites. Full ID-theft bundle: § $144 per year
• Privacy Bee ~1,040 sites. 5-star rating from PC Magazine: § $96 – $799 per year
Scammers also get your data from breach sites on the dark web.
Data removal services do not work on these sources.
Greg and Dan talk with Dave Johnson of Pearl Technology about data brokers, what they are, and how they collect, organize, and share information about consumers. He explains how businesses use data brokers, the types of personal information that can end up in their databases, and how certain service...