Calibrated Concepts

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United States
Pendleton, OR
Calibrated Concepts

I build websites and local SEO strategies that work as hard as you do. Based in Pendleton Oregon. Previously based in Belfast, Northern Ireland.

Fueled by local coffee.

11/05/2026

I love my hometown! That’s why I want it to be easier for everyone to shop from our small businesses.

but unfortunately, often my experience is that the online presence of many small town locally owned businesses is… clunky.

I’m now on a mission to support small business growth by making it easier than ever for their customers to find them and shop with them!

SEO, online visibility, website design, healthy business, small business growth, online business

11/03/2026

Soooo many people think that a website is an “if I build it, they will come” kind of thing. But just like pretty much everything else in your business, you have to point people (and the search engine robots) to the why.

Why should they go to your website? Why should they buy? Why you?

You are a capable business owner. You’ve figured everything else out! But you don’t have to carry the weight of fighting the tech gods all on your own.

Here is what happens when you hand that heavy lifting over to the Tech & Traffic membership:

She’s become more than just a service provider; she truly feels like an extension of our team. We’re grateful for her expertise, encouragement, and continued support, and we’d happily recommend Calibrated Concepts to any small business or nonprofit looking to strengthen its online presence.”

— Marie Pratuch, Pendleton Artisan Network

website design, small business, online visibility, website health

10/30/2026

I don't do this often, but I wanted to share the newsletter I sent out today because I got to celebrate so many client visibility wins!!

I've added in case studies, testimonials and stats for you to see exactly what I have to offer.

https://view.flodesk.com/emails/6ae2725cfe01544dc9070a62

10/30/2026

I’ve spent this year getting wayyy better at delivering SEO and AI search results for clients! And honestly it feels so f**king good to be getting fantastic results with clients.

The win win of them breathing a sigh of relief that one BIG thing is off their plate AND watching the Google console metrics steadily climb for views, clicks and conversions🎉🎉

I’m just stoked. I don’t have a better word for it!

Thank you for the kind words Emerald & Ivy

If you’re interested in getting the same wins, I have a hell of a deal on my Tech & Traffic Membership right now.

10/16/2026

I see it all the time. You spend weeks (or a good chunk of money) building a beautiful new website, you finally hit publish, and then... crickets.

A gorgeous website doesn’t do you a damn bit of good if your ideal clients can’t actually find it, or if they bounce the second they land on it because they can’t figure out what you do.

Quick check: When was the last time you check in on your SEO or Google Business listing?

Don’t fret! You can watch my latest YouTube video to get the all of the deets on how to make sure your website is actually selling your products or services 🙌

10/05/2026

Buying a house and moving in, running a small website design business, being a local City Councilor… and everything that comes with these privileges has got me a tad worn and frazzled.

I’m grateful we still have some sunshine and to drink my weird espresso tonic on my porch.

PS I’ve only got a few website design spaces left for the rest of the year. Get in touch if you’re interested in snagging one of them!

09/22/2026

I guess we’ve officially put down roots in my ol’ hometown!

06/23/2026

Life has been happening so fast, I forgot to tell you we have a new team member!!

Our 2026 line-up:

💻 Ellie (me): Founder & CEO

In 2018 I started Calibrated Concepts because I wanted more flexibility and freedom out of this life. And now, I work to give the same to other small businesses through powerful and time-saving websites. Things I obsess over? Gilmore Girls, coffee, dogs, and karaoke.

📚 Katy: Website & Admin Assistant

A softball mom, and Pendletonian, who has turned her spare time into a virtual assisting career. If you can't find her at the softball fields you'll find her reading a book or out obsessing over her garden and house plants.

🌍 Helena: Content & Systems Assistant

A lover of SOPs and color coding, Helena takes care of the processes and systems for us and our clients. In her spare time, Helena’s also a travel blogger and is enthusiastic about building businesses that can work from anywhere.

06/18/2026

Summer is officially knocking on the door. And if you are planning on taking some well-deserved time off to go on vacation, spend time outdoors, or just exist without your laptop, your website needs to be ready.

A summer-ready website should communicate your boundaries, showcase your current offers, filter out the client fits, and most importantly close deals… all while you’re offline.

If you want to do a quick DIY audit today, here’s my own website tune-up checklist:

❶ Update images - Swap out any images that feel off brand or out of date.

❷ Pricing & offerings - Make sure your site actually reflects what you are selling in this season of your work.

❸ The ‘Bouncer’ check - Test your contact page. Is it protecting your peace or just inviting vague questions into your inbox?

❹ Check for broken links - Click all your buttons. Do they actually go to the right place?

❺ Lead magnet / Freebie - is it working for you? Is it aligned with your current goals?

If reading that list just gave you a spike of anxiety because you know your site needs work but you absolutely do not have the time to do it... take a deep breath.

Through June 20th, I am running a flash sale on the 1 Day Tune-up. You can book your day for $750 (normally $997), split into two easy payments.

All the details can be found here: https://www.calibratedconcepts.com/1-day-website-refresh

05/06/2026

It’s Small Business Week! 🎉

Let’s celebrate the hardworking entrepreneurs, dreamers, and doers who make our community unique. When you shop small, you’re supporting local families, fueling big dreams, and keeping our town strong!

Join us this week in showing some extra love—shop local, share your favorite businesses, and spread the word!

Address

Pendleton, OR
97801

Website

http://www.calibratedconcepts.com/, https://hello.calibratedconcepts.com/public/schedulerGroup/67225de51eff21003a8e9c10

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