Ivy mobility

Intelligent Route to Market Solution for the Consumer Goods Industry

We provide an outcome-driven, highly scalable, configurable, and intelligent route-to-market solution to consumer goods companies. Built on the world's most trusted platforms- AWS, Salesforce, OCI (Oracle Cloud Infrastructure) and Azure, our solutions have helped thousands of manufacturers, distributors, and merchandising agencies grow faster. Powering 100+ Companies for 15+ Years in 57+ Countries

9+ Offices and 900+ Employees across the Globe
Reduce Cost-to-Serve | Get Assortments Right | Drive-up Same Store Sales |Reduce Out-of-Stock

06/15/2026

The numbers are staggering: the consumer goods industry pours roughly $1 trillion into trade promotions every year. Yet 68% of companies still struggle to execute those promotions as planned. That's hundreds of billions of dollars leaking through poor planning, misaligned teams, and zero real-time visibility.

The problem isn't the budget. It's the process.

Ivy Trade Promotion Management gives consumer goods brands the tools to plan smarter, execute with precision, and measure what actually moves the needle, all in one place.

✅ Streamlined promotion planning

✅ Real-time ex*****on tracking

✅ ROI visibility from day one

Stop leaving trade spend on the table. Explore Ivy TPM: https://ivymobility.com/trade-promotion-management-solution/

06/11/2026

The ROI on trade promotion spend has barely improved in a decade. Most CPG companies aren't failing at promotions because of poor effort. They're failing because the architecture of how promotions are planned, executed, and evaluated is fundamentally misaligned with how modern retail works today.

Temporal lag. Data fragmentation. Post-event analysis that changes nothing. Retailer negotiations where the other side has better data than you do.

This blog breaks down the structural flaws hiding in plain sight and what moving from promotion administration to promotion intelligence really looks like.

If trade spend is one of your biggest budget lines, this is a must-read: https://ivymobility.com/blog/why-traditional-trade-promotion-planning-fails-in-modern-retail/

06/10/2026

Your merchandisers can't be everywhere at once, but your data can be.

Manual shelf checks are slow, inconsistent, and leave too much room for error. Missed facings, wrong pricing, and out-of-stock gaps by the time it's reported, the damage is done.

With AI-powered image recognition, your field teams simply capture a shelf photo and the rest is automatic. KPIs are measured instantly, compared against ideal planogram benchmarks, and actionable insights are delivered on the spot. Guided photo capture with smart angle and light correction means accurate data every single time, no guesswork, no delays.

Discover how Ivy Eye transforms in-store visibility: https://ivymobility.com/ivy-eye-image-recognition/

06/09/2026

Is your trade promotion budget working as hard as you think?

Global trade promotion spend hits nearly $1 trillion annually, yet 68% of companies fail to execute them as planned. For beverage brands, that's not just a stat. It's lost shelf space, unverified retailer claims, and budgets draining quietly in the background.

From real-time compliance monitoring to AI-powered claims validation, smarter ex*****on is now possible, and the ROI speaks for itself.

Read the full blog to find out how AI is closing the gap between promotion planning and in-store reality: https://ivymobility.com/blog/how-beverage-companies-can-reduce-trade-promotion-leakage-with-ai-powered-retail-ex*****on/

05/26/2026

Stockouts cost sales, and overloaded vans cost efficiency.

With Ivy Mobility's Van Sales featured by our Direct Store Delivery solution, your field reps get real-time stock visibility, intelligent load recommendations powered by historical data, and seamless route management, all in one place. From warehouse to store shelf, every movement is tracked, returns are managed effortlessly, and your team is always a step ahead.

See how it works: https://ivymobility.com/direct-store-delivery/

05/22/2026

Social commerce isn't a buzzword anymore; it's where your customers are buying.

In just two years, the share of consumers purchasing via social media has jumped from 24% in 2023 to 35% in 2025. That's nearly 1 in 3 shoppers completing a purchase without ever leaving their feed.

For CPG brands, this shift is impossible to ignore. Your products need to show up and convert, right where consumers are scrolling. The brands winning today are the ones embedding discovery, promotion, and purchase into a single seamless social experience.

The question isn't whether social commerce matters for CPG. It's whether your distribution and sales strategy is built to keep up with where demand is actually moving.

05/19/2026

Why capture hundreds of shelf photos when a single video can do more?

Video-based shelf data collection enables faster audits, deeper shelf visibility, and more accurate in-store ex*****on, while reducing the chances of missing critical details.

With smarter image recognition, field teams can capture richer retail insights in less time and improve ex*****on at scale.

Discover Ivy Eye Image Recognition: https://ivymobility.com/ivy-eye-image-recognition/

05/18/2026

What does it take to drive consistent ex*****on across millions of retail touchpoints in fragmented General Trade markets?

In our latest blog, discover how FrieslandCampina partnered with Ivy Mobility to build a connected, data-driven route-to-market ecosystem powered by SFA, DMS, and AI-led ex*****on. From real-time visibility to scalable field operations, this transformation is redefining how global CPG brands grow in emerging markets.

Read more: https://ivymobility.com/blog/how-frieslandcampina-is-transforming-route-to-market-ex*****on-at-scale-with-ivy-mobility/

05/13/2026

For large retail organizations, the biggest revenue leak often happens at the last mile. Even the strongest strategies can break down in the few critical minutes inside a store, where fragmented ex*****on, inconsistent decisions, and limited visibility impact revenue realization at scale.

AI Sales Coach transforms field ex*****on from reactive selling to guided ex*****on by delivering real-time recommendations, intelligent nudges, and contextual support directly within the sales workflow.

The result: smarter decisions, better compliance, stronger productivity, and improved revenue outcomes across every store visit.

Explore more: https://ivymobility.com/ai-sales-coach/

05/12/2026

Ordering conversations in retail are rarely perfect, structured, or in one language.

From mixed-language inputs to shorthand product requests, sales conversations on calls can quickly become complex. Agentic Tele Caller is trained to understand real-world CPG ordering behavior, including SKUs, pack sizes, promotions, and multilingual conversations, with speed and accuracy.

Whether it’s “2 cases soft drinks et une 500ml bottle” or complex promotional orders, the AI understands intent naturally and converts conversations into accurate ex*****on-ready orders.

This is conversational intelligence purpose-built for CPG sales operations.

Explore more: https://ivymobility.com/agentic-tele-caller/

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