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01/04/2021

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02/07/2020

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02/06/2020

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01/30/2020

Shared IP vs Dedicated IP Address

Have you ever had a virtual mailing address where you could receive mail at a shared location or perhaps you are reading this in your shared office space? This is pretty much how a shared IP works. You are co-locating your mail streams with several other senders.

Here are some things to consider with a shared IP:

No reputation control

With a shared IP, you are at the mercy of your sending cohorts. If they are following email best practices, then you can reap the benefits of an IP address with a high reputation, but if not, there is little you can do to ensure high delivery rates.

In either case, it’s important for your SMTP provider to regularly monitor sender activity to ensure that everyone is adhering to the rules of the road and maximizing the opportunity for their customers.

Low volume sender

If you send less than 100k emails per year, then it might not be worth moving to a dedicated IP especially if your ESP makes it cost prohibitive. ISPs like to see consistent patterns in sending so if you don’t have high activity levels you could end up with no reputation resulting in low email delivery rates.

Dedicated IP addresses

Very much like your home address, you will be the only domain sending email over a dedicated IP address. The benefits of a dedicated IP are as follows:

Full reputation control

By being the only domain sending over an IP, you can control and monitor your sending reputation directly. In this way, you don’t have to worry about being affected by another sender’s activity. Instead, you can focus on building a healthy email program and utilize email delivery.

01/30/2020

Advantages of a Dedicated Server

1. Server resources are not shared

When you choose a dedicated hosting provider, you get the full resources of single server. You don’t need to worry about other websites clogging up the server’s CPU and RAM. With a dedicated server, you can be sure that bad scripts running on another website or spikes in bandwidth usage won’t slow your server down.

2. Enhanced performance and security

Choosing a dedicated hosting provider guarantees maximum uptime for your website. Shared hosting is often best for websites with low to medium traffic. If your website receives a lot traffic,though, dedicated servers provide more stability and reliability than shared hosting.

With a dedicated server, you can also be sure that you aren’t sharing space with a malicious website or a potential spammer. Dedicated hosting allows enhanced security, particularly important for companies handling sensitive transactions over FTP or SSL.

3. Flexibility

A dedicated server allows a client the flexibility of customizing the server to the clients unique needs for CPU, RAM, disk space and software. With shared hosting, a customer is limited to the applications, software and operating environment already loaded on the server. They may either offer software a client doesn’t need or lack things that they do.

A dedicated server allows organizations a customizable server environment that fits their needs. They can choose the platform and software they really need, allowing more control over how their dedicated server is configured.

4. Unique IP address

Each server has it’s own unique IP address. With shared hosting, that means that you are also sharing an IP address with multiple other websites. If one of your neighbors is a spam site or an adult site, this could mean having your websites’ rank pushed down.

With dedicated hosting, you have a dedicated server, which means your own unique IP address. This is especially important if you are a large running an e-commerce site that requires SSL for credit card processing.

01/30/2020

What is a Firewall?

A firewall is a barrier or shield that prevents unauthorized access to and from a private network, enhancing the security of devices connected to a network like the Internet or a Local-Area Network. Firewalls monitor network traffic while identifying and blocking unwanted traffic. When data is exchanged between your device and servers in cyberspace, firewalls monitor these packets of data and determine whether it’s safe based on rules that have been set. From personal computers to large corporations, firewalls are an important part of protecting devices against threats.

Types of Firewalls

The two basic types of firewalls are client-based firewalls and appliance firewalls. A client firewall is software that resides on a device and monitors the network traffic on that specific device, while an appliance firewall is a hardware device connected between your device and the Internet. Appliance firewalls are often useful for network environments where several devices share the same Internet connection. While most computers and routers have basic firewalls built into the device, we recommend using a dedicated firewall application or appliance for the best protection.

The Importance of a Firewall

Attackers often look for vulnerable devices connected to the Internet. After successfully getting on the device, an attacker may be able to steal personal information. Firewalls are important for:

Protecting your computer from unwanted access

Identifying and blocking unwanted content

Helping prevent against worms, viruses, and malware

Creating a secure network for multi-person environments

Keeping your private information secure

Firewalls can also block specific online locations. This can be beneficial for security purposes but also for blocking sites that may have unsuitable content. Content filtering can be useful for corporations, schools, and parents.

01/21/2020

What is Shared Hosting?

Shared hosting is a type of web hosting where a single physical server hosts multiple sites. Many users utilize the resources on a single server, which keeps the costs low. Users each get a section of a server in which they can host their website files. Shared servers can hosts hundreds of users. Each customer using the shared hosting platform’s server has access to features like databases, monthly traffic, disk space, email accounts, FTP accounts and other add-ons offered by the host. System resources are shared on-demand by customers on the server, and each gets a percentage of everything from RAM and CPU, and other elements such as the single MySQL server, Apache server, and mail server.

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01/21/2020

Why do I need a Dedicated IP Address and what are the major Benefits?

Dedicated IP refers to assigning a dedicated IP address to your website. The question What is dedicated IP can be answered better when it is compared with shared IP address. While shared IP address is a single IP address which is used of all the websites on a single web server, dedicated IP refers to a particular website. What makes it unique is that the address allows you to access your website just like your site’s domain name.

Why Do You Need A Dedicated IP?
There are many reasons why you may need dedicated IP:

High Volume Web Traffic – If you have a website that drives large volume of traffic, you should have a dedicated IP which can help maintain and increase your site loading speed and eliminate any changes that your site crashes anytime due to heavy traffic.
Why You Need A Dedicated IPSSL Certificates & Security – If you have an online store and you allow customers make purchases using their credit cards, you have to install an SSL certificate. You need to have a dedicated IP if you were to get a security certificate.
Protection from other site activities – Having a dedicated IP means not sharing the server with other accounts (websites). Therefore, you do not have to worry about other websites running unscrupulous scripts and putting the entire server at risk.

To boost your search engine rankings – Google gives more importance to websites with dedicated IP addresses. Especially, compared to shared IP, your dedicated IP is more likely to achieve better PageRank.
Extending Hosting Functionality – There are many functions that can be enabled only on dedicated IP and not on shared IP, such as Anonymous FTP which allows you to use FTP programs for accessing files from your site.
Business Identity – A dedicated IP also helps build your customers’ and prospects’ confidence in your business.
Advantages of Having a Dedicated IP
There are many advantages of having a dedicated IP rather than relying on a relatively cheaper shared IP option. The major benefits are explained as following:

More Stability

Among all other benefits, the most important is that Dedicated IP helps provide more stability. The problem with shared IP lies in their very concept – sharing a single IP address on the web for different websites has its own set of stability and security issues. If any of the other websites on the same address are blacklisted for spamming activity, it will have a direct impact on your own website. On the other hand, having a dedicated address means that the activities of other sites are not going to affect your online presence or reputation.

Advantages of Having a Dedicated IP Businesses are constantly engaged in online marketing efforts where they are sending out emails and running other marketing campaigns. If your site is on a shared server, there is a very good chance that your site could be harmed by your IP-sharing “partners”. If any of those sites is banned or classified as spammers, your site could also get affected. This is a more common issue than most webmasters think, and most of the time they are unable to find the reason why their accounts may have been affected.

Less Downtime

Another advantage is that it helps reduce the downtime. IP addresses are constantly refreshing, and whenever this happens there is a very good chance of downtime from the server. If you have mission critical services, you cannot afford to have downtime on your site. However, this can be eliminated if you have a dedicated IP address.

SEO Benefits

Ranking higher on search engines is increasingly becoming difficult. You have to use only ethical and allowed SEO strategies. Search engines like Google will use your IP address to tell where your site is hosted. This is a crucial factor used in ranking your site within your target market. If you are hosting your site on a shared hosting plan, there are enhanced security threats and Google will usually discriminate against your site when it comes to ranking you. Security is also a major factor for search engines to rank your site.

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