09/10/2026
TODAY The Local Vets opens its doors in Franklin, Tennessee!
I had the privilege of working with Molly to design her brand identity, and capture her incredible new veterinary practice through design.
At The Local Vets, veterinary medicine is built on something deeper than appointments and treatment plans — it’s built on relationships, trust, and a genuine commitment to the people and animals that make up the community.
Founded by Franklin-raised veterinarian Dr. Molly, The Local Vets was created from a belief that quality veterinary care should feel personal, transparent, and accessible, not corporate or transactional. The brand design needed to match that philosophy as well as her beautiful vision for her innovative, client-centered building design.
We worked in a timeless color palette of Evergreen Fog and Alabaster, with a warm accent of caramel and dusty rose colors (to bring the palette some life and interest!). Clean, refined typography, a fun icon that communicates LOCAL and VET, and a brand identity with lots of varying brand elements to fully build out the brand experience.
Thanks for trusting me with this, Molly! Congratulations on your new practice!