Decree Design Co.

Decree Design Co. A branding & design studio based in Western KY providing unique, attractive, and effective results specific to the industry in which they are applied.

Decree Design Co.® is a one-man branding and design studio based in Owensboro, KY and operated by Joseph Hearne. He’s done work for a ton of wonderful companies you’ve probably never heard of and one or two you might have come across in a liquor store.

Completing several projects that can't be released into the wild just yet, but here are some unchosen logo concepts for ...
09/17/2026

Completing several projects that can't be released into the wild just yet, but here are some unchosen logo concepts for your viewing before they go to the island of misfit work.

Favorites here are the flag/anvil concept and the pine tree mark.

The flag/anvil concept was designed to visually communicate American industry.

The pine tree concept was for an outdoor sports retailer (hunting, shooting, camping, etc). The design aesthetic was inspired by animal tracks in the dirt; specifically turkey and deer.

An unused comedic, portly GK Chesterton knight illustration for a private school.Had a lot of fun doing this!
09/15/2026

An unused comedic, portly GK Chesterton knight illustration for a private school.

Had a lot of fun doing this!

Icon designs for a soon to be released daily prayer guide from Ascension. Honored to have been asked by them to do these...
08/21/2026

Icon designs for a soon to be released daily prayer guide from Ascension. Honored to have been asked by them to do these and honored to work alongside Sherwood Fellows again.

Logo design for Pandora Therapeutics. Pharmaceuticals are all too often a band-aid for the various ailments to which the...
07/08/2026

Logo design for Pandora Therapeutics.

Pharmaceuticals are all too often a band-aid for the various ailments to which they are applied. Pandora is different. They do not believe that a person’s DNA should be their destiny. They believe in healing.

My desire for this logo was to communicate that mission in a visually unique manner.

After research and concept work, I decided that a butterfly could be a serious contender for the identity. This was for two reasons.

1) The Butterfly Effect: The idea that small actions can lead to significant end results and outcomes.

2) Butterflies emerge through a process of transformation.

The butterfly was then drawn in a way that resembled wave lengths/frequencies. This was to help promote Pandora’s mission in helping people find the rhythms and harmony of their body in search for healing.

Decree Design Co.® Design Co® (Subcontractor): Logo Design System.
Sherwood Fellows: Website, Brand Language, Brand Guidelines, & Packaging.

04/08/2026

Logo design for Loralyn–a concierge service in the medical field.

“I feel like he must know how to uncover the inner workings of my brain better than I can. Every time he presents his initial concepts for a new brand, I am moved and motivated to build better products and services. Joe gets it. Period. He understands how the world works and how to best position a brand to convey a message and meaning that speaks for itself. “ - Jeff Schiefelbein

Address

Owensboro, KY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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