Crossbridge Marketing & Media, Inc

06/25/2026

𝐓𝐡𝐞 𝐌𝐚𝐭𝐡 𝐨𝐧 𝐖𝐞𝐛 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐡𝐨𝐧𝐞𝐬𝐭𝐥𝐲 𝐩𝐫𝐞𝐭𝐭𝐲 𝐬𝐢𝐦𝐩𝐥𝐞.

If you manage a business, non-profit, or local government site here in Ohio, you’ve likely heard about the changing federal rules for website accessibility.

If you’ve been worried about the cost or complexity of updating your site, we have some great news.

At 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐝𝐢𝐚, we’ve been quietly helping organizations across the region get their websites ready. The tool we use is called 𝐈𝐫𝐢𝐬, and it keeps things incredibly straightforward:

~ $199 a year for a single site.

~ Two minutes to install.

~ Works on your existing WordPress site without a redesign.

That price is roughly 60 to 80 percent less than the big national accessibility brands you may have heard of, but it delivers the exact same powerful, visitor-facing features (like text scaling, high-contrast modes, and dyslexia-friendly fonts).

The setup is just as simple: our local team can handle the installation for you, or your current web developer can drop it in directly.

If your site is on WordPress and you want a proactive, legally beneficial way to welcome every neighbor to your digital presence, this is the easiest first step available.

Drop us a message today, and we will gladly walk you through what 𝐈𝐫𝐢𝐬 looks like on your website!

06/24/2026

𝐖𝐇𝐀𝐓’𝐒 𝐓𝐇𝐄 𝐖𝐎𝐑𝐃 𝐖𝐄𝐃𝐍𝐄𝐒𝐃𝐀𝐘?

𝐓𝐡𝐞 𝐰𝐨𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐞𝐞𝐤 𝐢𝐬: 𝐌𝐔𝐋𝐓𝐈-𝐏𝐋𝐀𝐓𝐅𝐎𝐑𝐌 𝐀𝐃𝐕𝐄𝐑𝐓𝐈𝐒𝐈𝐍𝐆

Multi-Platform Advertising is the practice of running coordinated marketing campaigns across several different digital spaces—like search engines, social media platforms, and websites—at the exact same time.

Why is this essential for local digital advertising Ohio businesses rely on? Because your customers don't hang out in just one spot online.

A customer might see a friendly, engaging ad for your business on Facebook while scrolling in the morning, and then search for your services on Google later that afternoon.

𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 synchronizes these touchpoints so your brand looks professional and stays top-of-mind everywhere. We ensure your graphics, messaging, and values remain perfectly consistent, creating a seamless journey that guides buyers straight to your door.

Are your digital ads working together or competing against each other? Read our full June blog guide crossbridgemarketing.com/hyper-targeted-digital-advertising-maximizing-your-summer-growth to discover the power of a unified multi-platform strategy!

06/23/2026

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞: 𝐀 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝐚𝐧𝐝 𝐚 𝐒𝐡𝐚𝐫𝐩 𝐅𝐨𝐜𝐮𝐬

We have some incredibly exciting news to share with our neighbors, clients, and friends! Crossbridge has officially moved to our new facility at 𝟑𝟗𝟎 𝐄 𝐖𝐨𝐨𝐝 𝐒𝐭𝐫𝐞𝐞𝐭, 𝐒𝐡𝐫𝐞𝐯𝐞, 𝐎𝐡𝐢𝐨 𝟒𝟒𝟔𝟕𝟔!

This physical move marks the beginning of an intentional new chapter for us. To fully dedicate our energy to our core specialties, we have sold Orrville Printing and Troyer Signs.

This transition allows our team to pour 100% of our focus into the cutting-edge digital solutions that drive your business forward.

As our founder, Josiah Martin, shares:

"...we realized our true passion has always been in helping businesses grow through technology, custom websites, software development, SEO, and digital marketing strategy. We want to fully dedicate ourselves to becoming exceptional at what we do best.”

While we are operating from a new space in Shreve, our commitment to our local communities across Wayne, Holmes, Ashland Counties and the surrounding region remains stronger than ever.

We are stripping away the distractions so we can deliver unmatched, world-class digital expertise to the businesses, organizations, and ministries we are so proud to call our neighbors.

We want to thank you for your continued support as we take this massive leap forward. The future of digital growth is bright, and we cannot wait to build it alongside you!

Check out our website and follow along as we grow in our community to serve you, our neighbors and friends. Contact 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 today to see how our refined focus can accelerate your business goals!

06/22/2026

𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐌𝐨𝐧𝐝𝐚𝐲: 𝐒𝐭𝐨𝐩 𝐒𝐡𝐨𝐮𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐂𝐫𝐨𝐰𝐝, 𝐒𝐭𝐚𝐫𝐭 𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫

Happy Momentum Monday!

As we kick off a fresh week, let’s talk about a major marketing trap: trying to be everything to everyone. When you blast your message out to a broad audience, your budget disappears into the noise.

To gain real momentum this week, your business needs hyper-targeted digital advertising.

At 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞, we act as your guide to take your promotions exactly where they need to go.

We design sophisticated multi-platform advertising campaigns—combining the immediate search power of Google Ads with the precise demographic targeting of Facebook Ads.

We make sure your message lands directly in front of the local Ohio neighbors who are already looking for your services.

Let's make this the week you stop guessing and start targeting with precision.

Ready to see your marketing budget work harder? Read our latest blog: https://www.crossbridgemarketing.com/hyper-targeted-digital-advertising-maximizing-your-summer-growth to learn how hyper-targeted ads can boost your summer growth!

Why settle for less than the marketing team your company deserves? At Crossbridge, you gain an army of talent eager to make your business a success. We win when you do. Our team of marketers, web developers, graphic artists, social media gurus, videographers, and printers are ready to get to work fo...

06/19/2026

𝐅𝐫𝐢𝐝𝐚𝐲 𝐅𝐚𝐜𝐭: 𝐓𝐡𝐞 𝐇𝐢𝐠𝐡 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐃𝐢𝐬𝐣𝐨𝐢𝐧𝐭𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠

Recapping what we learned on Wednesday regarding Customer Touchpoints, let's look at a concrete statistic that proves why a unified strategy matters for your bottom line.

Studies show that companies with strong Omnichannel Marketing strategies retain an average of 89% of customers, compared to a retention rate of only 33% for businesses with weak or inconsistent branding.

When you invest in strict Brand Consistency, you are not just making your business look nice. You are actively protecting your advertising budget.

Buyers naturally choose the path of least resistance. They reward brands that provide a clear, dependable message across Google and social media.

Crossbridge stands guard over your entire digital presence, connecting your platforms so you never drop a qualified lead between platforms again.

Ready to claim the 89% retention advantage for your business? Contact the friendly team at Crossbridge today and let's design a high-performing, unified marketing campaign for your brand.

06/18/2026

We are experiencing phone line disruption.

Please message us with any questions or service needs.

We are sorry for any inconvenience and hope our phone service will be restored shortly.

06/18/2026

𝐁𝐞𝐲𝐨𝐧𝐝 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: 𝐇𝐨𝐰 𝐌𝐚𝐤𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐇𝐞𝐥𝐩𝐬 𝐄𝐯𝐞𝐫𝐲 𝐕𝐢𝐬𝐢𝐭𝐨𝐫

In thinking about web accessibility, we often think about checklists and meeting public standards. True digital hospitality goes much deeper.

Web accessibility tools aren’t just for individuals with disabilities. They actually create a better experience for every single person who visits your site.

Think about the everyday moments your visitors experience. When you activate 𝐈𝐫𝐢𝐬 on your website, look at the practical, intuitive tools regular visitors get to use right away:

~ Text Scaling: A larger text option for anyone who forgot their reading glasses at home.

~ Reading Guide: A horizontal focus guide that highlights the exact line you are reading, making long reports easier to follow.

~ Dyslexia-Friendly Font: A specialized font that dramatically improves readability and reduces strain for many readers.

~ High-Contrast Mode: An instant color shift that allows visitors to easily read your site on their phone while standing in bright, direct Ohio sunlight.

~ Motion Control: A single toggle to stop flashing graphics and animations, reducing distractions for better focus.

~ Document Conversion: A smart tool that turns uploaded PDFs—like council minutes, public agendas, and local forms—into clean, readable text on any screen.

With six distinct accessibility profiles and more than 30 individual settings, 𝐈𝐫𝐢𝐬 puts complete control directly into the visitor’s hands, right on the page.

It was designed to support individuals with disabilities, but it ends up being incredibly useful for everyone. When you make your website easier to navigate, you build a stronger, more trusting connection with your entire community.

If you are a local business owner, non-profit leader, or public administrator looking to improve your overall user experience while staying proactive, we would love to connect.

Visit iris.birdeye.co to see how a simple, two-minute setup can transform your digital front door.

06/17/2026

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐖𝐨𝐫𝐝? 𝐖𝐞𝐝𝐧𝐞𝐬𝐝𝐚𝐲

𝐓𝐡𝐞 𝐰𝐨𝐫𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐰𝐞𝐞𝐤 𝐢𝐬: 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐓𝐎𝐔𝐂𝐇𝐏𝐎𝐈𝐍𝐓𝐒

Recapping our Monday focus on Omnichannel Marketing, it is essential to understand exactly where and how your audience interacts with your business.

A Customer Touchpoint refers to any individual point of contact between a buyer and your brand from start to finish.

In the digital world, your touchpoints include your Google Business Profile, your Facebook and LinkedIn ads, your website layout, and even your automated email responses.

If these pieces do not work together, you create a broken path that costs you revenue.

𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 specializes in mapping out these unique Customer Touchpoints.

We refine each stage of the journey so that a prospect moves effortlessly from initial discovery to a finalized contact form submission.

By optimizing every interaction, you transform random internet traffic into a predictable engine for business growth.

Are your digital touchpoints helping your audience or hurting your sales? Reach out to 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 today and let us build a seamless path for your buyers.

06/15/2026

𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐌𝐨𝐧𝐝𝐚𝐲: 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐭𝐡𝐞 𝐃𝐨𝐭𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

Happy Momentum Monday!

As you look at your marketing strategy for the week, take a moment to step into your customers' shoes. If someone discovers your business on Facebook, searches for your services on Google, and finally visits your website, do they see the exact same brand story at every stop?

Or do they feel like they are interacting with three completely different companies?

To gain real momentum this week, your business needs to eliminate the friction of a disjointed digital presence.

A fragmented brand confuses potential buyers, and confused buyers quickly drop out of your sales funnel. This week, we focus on Omnichannel Marketing—the art of unifying your message across every single platform.

When you maintain strict consistency across Google, social media, and your website, you build immediate trust.

𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 acts as your strategic partner to align all your digital channels. We make sure your core values, imagery, and solutions look polished and professional.

Let's make this the week you unify your digital footprint and secure your leads, speaking with one voice online.

Contact the team at 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 today for a comprehensive brand alignment audit and let's streamline your customer experience.

06/12/2026

𝐅𝐫𝐢𝐝𝐚𝐲 𝐅𝐚𝐜𝐭 - 𝟎.𝟎𝟓 𝐒𝐞𝐜𝐨𝐧𝐝𝐬 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐚𝐧 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧

Recapping on this week’s theme about UI and website design, here is a Friday Fact that highlights why your digital presence matters:

It takes users about 𝟎.𝟎𝟓 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 to form an opinion about your website that determines whether they’ll stay or leave.

In the blink of an eye, a potential client in Mansfield or Orrville decides if you are trustworthy. This is why a business website upgrade is so critical for your long-term success.

Our team of Ohio web designers focuses on a professional look to ensure you capture interest instantly.

Don’t lose a customer in the first half-second. Read our full guide on website redesign for growing companies crossbridgemarketing.com/website-redesign-for-growing-companies-is-your-digital-front-door-ready-for-may and contact 𝐂𝐫𝐨𝐬𝐬𝐛𝐫𝐢𝐝𝐠𝐞 to secure your first impression!

Why settle for less than the marketing team your company deserves? At Crossbridge, you gain an army of talent eager to make your business a success. We win when you do. Our team of marketers, web developers, graphic artists, social media gurus, videographers, and printers are ready to get to work fo...