IZEA Worldwide, Inc.

09/15/2025

🎄The holidays are going to be different this year.

According to PwC, average holiday spending is expected to drop 5%, and Gen Z is tightening their budgets even more, planning to cut their holiday spend by 23%. With tighter wallets comes sharper decision-making. If it doesn’t feel meaningful, it’s not making the cut.

That’s where creators come in. From heartfelt storytelling to scroll-stopping content, they inspire audiences to see, search, and shop in ways that deliver real value and meaning.

We pulled together 10 influencer marketing ideas to help shape your holiday campaigns: https://hubs.ly/Q03Jn-ty0

02/04/2025

Another great UNITE is in the books! We learned, we laughed, and we recharged to light up the Creator Economy with IZEAs.

01/13/2025

Step right up to get a behind-the-scenes look at our Jackpot World campaign with Mario Lopez. 🎰 🎪

12/16/2024

With tighter budgets and the post-pandemic travel boom behind us, how can travel brands inspire wanderlust? ✈️✨ The answer lies with influencers. Their authentic connections with audiences can drive engagement and inspire travel, even in times of reduced spending.

With the middle class spending less on travel, influencer marketing becomes more important to reach travelers.

12/13/2024

Managing successful campaigns in-house can be a challenge, from navigating complex algorithms to measuring ROI and maintaining compliance. That's where influencer marketing consultants and teams, like IZEA’s Managed Services, come in. We handle everything from strategy development to performance tracking, freeing up your team to focus on other priorities.

Whether you need help sourcing influencers, creating content, or managing large-scale campaigns, we're here to help your brand thrive in the Creator Economy. ✨

This blog explains whether your brand needs an influencer marketing consultant or a full-service team, helping you choose the right path to drive campaign success.

12/12/2024

Consumers' shopping habits are shifting rapidly, with social media emerging as the first stop for product research. Our Senior Strategist, Jaime Krzos, dives into this trend in her blog post. ⬇️

The new consumer journey is reshaping purchase decisions, with social media and influencers leading the way.

12/11/2024

Need an afternoon pick-me-up? ☕ Check out our influencer collab with International Delight Iced Coffee!

12/09/2024

Wellness isn’t just a personal goal — it’s a booming movement. With 89% of people prioritizing their well-being, health influencers have become essential for connecting with proactive, wellness-focused audiences.

Discover health influencer marketing strategies that drive engagement. Learn how wellness-focused influencers create trust, promote education, and inspire healthier lifestyles through authentic storytelling and regulatory compliance. Find examples of successful campaigns that connect brands with hea...

12/06/2024

Behind every successful influencer marketing campaign is a solid foundation of trust and alignment. Our blog post looks at why due diligence is crucial in influencer marketing and lists essential steps for vetting influencers and minimizing risks while maximizing campaign success. 📈

Learn the key steps needed for influencer marketing due diligence. Discover how thorough research ensures authentic partnerships, protects your brand reputation, and drives successful influencer marketing campaigns.

12/05/2024

With 97% of Americans considering their pets family, it’s no surprise the pet industry hit $147 billion in 2023—and it’s still growing. 🐕 🐈 Consumers are ready to splurge on their furry friends, and pet influencer marketing is your ticket to authentic engagement and increased sales.

Discover why people love pet influencers, how to find the perfect partner, and key strategies to unleash real results. 🐾

Discover how brands succeed with pet influencer marketing, leveraging the emotional connection and high engagement rates of furry stars.