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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

South Street & Co.

Name: South Street & Co.
Address: 450 S. Orange Avenue , 3rd Floor, Orlando, FL, 32801, US
Telephone: +14078672667

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United States
Orlando, FL
South Street & Co.

We are a digital marketing agency helping businesses succeed through SEO, SEM, and more. South Street & Co.

was established in 2015 when a creative and innovative woman believed she could help small business owners. We understand that you're a small business owner and you need to focus on what you do best, your trade. When hiring South Street & Co., you can be confident that your small business marketing is in the hands of a company that has experience in all aspects of small business marketing. If you

decide your website needs a little facelift, know that you will have full access to the website and all of its content, in the beginning, middle, and end of the process. If you hire us for your small business blogging and SEO, anything that we write or edit for you is your property. takes pride in being transparent by walking our clients step-by-step through projects. Our goal is for you to be satisfied, enriched, and excited about the new piece of your company that we created with you through our marketing strategies.

09/03/2026

FindLaw's U.S. Consumer Legal Needs Survey found that 97% of people who searched online for information about an attorney they contacted used Google.

That means your firm's online presence matters long before someone picks up the phone.

Your website, reviews, search visibility, and social presence all play a role in that first impression.

The question isn't just whether people are searching.

It's whether your firm is showing up when they do.

08/25/2026

Keywords still matter, but they should not be the entire strategy.

As AI-powered search evolves, focused and genuinely useful content has a better chance of being understood, referenced, and surfaced in AI-generated answers. The opportunity is not to write about everything. It is to go deeper on the specific topics your audience actually cares about.

Stop chasing isolated keywords and start building authority around the conversations you want your business to own.

08/18/2026

Search behavior around legal help is changing quickly. Potential clients are no longer just typing a phrase into Google and clicking the first result. They are comparing firms, reading summaries, and increasingly relying on AI-driven tools and local search results to decide who to contact.

For attorneys, SEO is no longer just about rankings. It is about visibility across search platforms, clarity in messaging, and building trust at the exact moment someone is ready to take action: https://southstreetmarketing.com/seo-for-dui-attorneys/

08/11/2026

Traditional search is no longer the only way people find businesses online. AI Overviews, ChatGPT, Gemini, Perplexity, and other generative search tools are changing how information is discovered and presented.

Instead of returning a list of links, these platforms often summarize information and recommend businesses directly. That shift has led many companies to ask an important question: Is my website ready for Search Generative Experience?

The answer depends on much more than rankings: https://southstreetmarketing.com/search-generative-experience-optimization/

08/04/2026

Nothing beats connecting face-to-face. Becky, Jessica, and Kaitlyn had a great time catching up with one of our clients over lunch.

07/28/2026

Content earns attention, but trust is what turns it into revenue.

07/24/2026

Your next client may decide whether to hire your firm before the first phone call even ends.

While 68% of consumers first contact a law firm by phone, 42% will choose the first attorney they speak with when that conversation leaves a strong impression. That means timely responses, a friendly tone, clear next steps, and transparent expectations are not just customer service details. They are part of your firm’s marketing strategy.

Generating the call is only half the job. How your team handles it can determine whether that lead becomes a client or calls the next firm on the list.

07/21/2026

Many attorneys hesitate to ask clients for reviews. Legal matters are personal, and requesting public feedback can feel uncomfortable for both the attorney and the client.

However, thoughtful client reviews serve an important purpose. They help prospective clients feel more confident about choosing a law firm and provide valuable trust signals that support your overall marketing strategy.

If you’re wondering how to get more reviews for law firms, the answer is not to ask more often. It’s to ask the right way, at the right time, and with respect for your client’s privacy and experience.

Head to our bio to see the right way to ask.

07/17/2026

One of the best parts of being in an agency owner peer group is getting to connect beyond the computer screen.

During her recent trip to Tennessee, Kaitlyn met up with a fellow agency owner who she's known for years!

07/01/2026

Google Business Profile messaging may be coming back, and this time, AI is entering the chat.

Google appears to be testing a new GBP messaging experience with an AI agent that can answer customer questions using information from your profile and website, then hand the conversation off when human help is needed.

For local businesses, this could turn GBP into a 24/7 lead conversation tool.

But it also means your business info, services, FAQs, hours, and website content need to be accurate and up to date. When AI starts answering for your business, outdated information becomes a customer experience problem.

When was the last time you audited your Google Business Profile for accuracy?

Address

450 S. Orange Avenue , 3rd Floor
Orlando, FL
32801

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+14078672667

Website

https://southstreetmarketing.com/

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