08/31/2026
There’s a lot of pressure to do more when it comes to marketing.
More posts. More platforms. More content. More emails. More.
But more isn’t automatically better.
After more than 20 years in this business, one of the things I’ve learned is that good marketing starts with knowing what you’re trying to accomplish—and then choosing the right tools to get you there.
I don't believe in marketing for marketing's sake.
If we can't explain why we're doing it, we probably shouldn't be doing it.
— Leigh