Performance Marketing

03/07/2022

When building a marketing plan, take a look at your competitors from a customer point of view. This is the first part of a S.W.O.T analysis and an important part of creating a marketing plan.

The goal is not to compare but to identify your own unique selling proposition and use to differentiate your company in the marketplace.

04/05/2021

Have you taken a hard look at your company website recently?

04/05/2021

Sharing our helpful checklist for those wanting to learn more about inbound marketing campaigns....

Looking to run a successful inbound marketing campaign? Here's a checklist that will help.

02/06/2019

Marketing vs. Public Relations: What's the Difference?

Marketing vs Public Relations: What's the Difference?

11/30/2018

https://hubs.ly/H0fKtWR0

How to create a unified sales and marketing strategy

10/18/2018

When Your Marketing Efforts Aren’t Making a Difference

marketing, analytics, lighting, controls

10/10/2018

Performance Marketing Rebuilds AV Poles and Lighting Website for Sophisticated Functionality

A unique way a lighting representative served as a true partner to add value for a lighting manufacturer.

08/29/2018

Benefits of Outsourcing to Performance Marketing

The Advantages of Outsourcing your Marketing to Performance

08/24/2018

Marketing Metrics that Matter -

Optimizing your Social Media presence

07/27/2017

Does Your Marketing "Make the Sale" for Your Lighting, Electrical, or A/V Business? http://hubs.ly/H08cH-k0

Sales and marketing are two completely different functions that ought to be closely coordinated if you want to generate leads and see sales results.

08/18/2016

Marketing Success: When Should You Take a Break From Marketing? http://hubs.ly/H042cbK0

If you get tired of your marketing efforts or frustrated with a lack of results, you may be tempted to take a break, but that can hurt your business.

08/08/2016

Marketing For the Lighting Control Industry: Know What You're NOT Selling http://hubs.ly/H03XLZx0

Sometimes knowing what not to sell is the key to good marketing and sales in the lighting and energy control business. Sound crazy? Look at it another way. There are times when what you think your customers wants isn’t really what he’s after.