SecretPenguin

10/01/2026

𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲 𝗮𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝗣𝗲𝗻𝗴𝘂𝗶𝗻?
Kate Hessman, Social Media Manager

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝗮𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝗣𝗲𝗻𝗴𝘂𝗶𝗻?
Watching creative ideas turn into tangible outcomes and thoughtful brand experiences is so inspiring. The team at SecretPenguin is one in a million, and the opportunity to learn and work alongside such wonderful people and clients makes everyday a great day!

𝗢𝗻𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀?
I’ve loved working with all our clients to create content that highlights their brand’s story. Recently, we visited La Vita Nuova’s farm and had the chance to learn about the restaurant’s opening and walk through their garden!

𝗔𝗻𝘆 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘀?
Being steps away from Millwork Commons is such a treat. I’ve always loved this spontaneity and drive of the community here. The opportunity to enjoy local favorites while working on projects that directly support Millwork Commons is a full circle moment.

08/21/2026

How do you make everyday decisions while keeping your brand feeling consistent?

We have a 3 question test for consistency.
Even when it’s outside of the known identifiers - such as the logo, fonts, colors, etc.

We start with 3 attributes.

Each one is in it’s own category of:
• Visuals
• Warmth
• Competence

For every decision, we ensure it can map back to their unique three attributes.

08/11/2026

Imagine what you could accomplish if your team was aligned.

Alignment is our first step of The Iceberg Build Process™️ that we’ve done for 300+ brands.

If you want to start now, go to SecretPenguin.com and choose either Brand Creation or Brand Refinement to get started »

08/08/2026

Does your brand blend in?
Imagine if it stood out, your team was aligned, and your customers recommended you.

The next few videos will go through The Iceberg Build Process™️ to show how we’ve done that for 300+ brands.

If you want to start now, go to SecretPenguin.com and choose either Brand Creation or Brand Refinement to get started »

08/03/2026

Does anyone wants more ads (besides marketing agencies selling ads)?

Our Iceberg Build™ process at creates less ad spend, happier customers, and more referrals.

Your brand becomes remembered and recommended.

Companies that systematically track referral behavior uncover a powerful, underutilized growth engine. An analysis of more than 10 million consumers reveals that while about 20% of new customers come through referrals, they account for 72% of the profits all new customers generate. Referred customer...

07/09/2026

We're hiring! Tell your friends! Tell yourself!

https://www.secretpenguinishiring.com/

05/22/2026

Team Workshop!

We talked about:
• what’s going well + where to improve
• action steps
• proud moments

Always fun to be together ✨

05/02/2026

We’re grateful to collaborate with organizations building a more inclusive community.

Our goal is to help Omaha become one of the most inclusive cities in the country.

04/09/2026

Always celebrating Autism Acceptance because design for all is best for all.

When we design with everyone in mind, we remove friction, increase clarity, and create brands and spaces more people can confidently take part in.

03/30/2026

𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲 𝗮𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝗣𝗲𝗻𝗴𝘂𝗶𝗻?
Derek Pressnall, Web Director

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗲𝗻𝗷𝗼𝘆 𝗮𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝗿𝗲𝘁𝗣𝗲𝗻𝗴𝘂𝗶𝗻?
I get to support my children’s wellbeing while doing meaningful work.
I love the SecretPenguin team! I enjoy the work we do and who we do it for. SecretPenguin is a rarity.

𝗢𝗻𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀?
DundeeBank.com  It’s nice to have worked alongside their team for many years. Such good people!

𝗔𝗻𝘆 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘀?
I’ll always love watching the brand presentations. Each one is memorable. It’s so fun to witness the moment where our work and the clients’ hopes/needs meet.
..also, Skip Days!