08/20/2026
Marketing works best when it’s connected to the people having conversations with customers every day.
I had the opportunity to spend some time with the Lift Solutions, Inc. team today talking about how marketing and sales work together, from the content we create and the searches that bring people to the website, to the conversations their sales team is having out in the field.
One of the biggest takeaways: the sales team isn’t just supported by marketing…they’re one of our best resources for making the marketing better.
Their questions, customer stories, photos, videos and real-world insights help us create content that actually connects with the people Lift Solutions wants to reach.
Great marketing supports sales. Great sales teams make marketing stronger. 💪
Thanks to the Lift Solutions team for having me out this morning!