09/30/2026
AI isn’t going anywhere — so learn how to use it.
I’ve seen a lot of people say, “Don’t use AI,” as if using a new technology is somehow bad or unethical for your business.
My take? Use the tools available to you! I promise, you are not hurting our feelings because in all actuality it has made our job much easier.
As a graphic designer and marketer with 20 years of experience, I love that our customers now have access to tools that can help them create, brainstorm, market, and grow their businesses in ways that weren’t possible just a short time ago.
Does AI have pros and cons? Absolutely. Like any tool, it needs to be used thoughtfully, and you should always proceed with caution. AI doesn’t replace experience, creativity, strategy, or good judgment. It’s a tool that can help you get there.
And if you’re going to use AI for your business, please remember one important thing when it comes to printing:
Send us high-definition artwork whenever possible.
AI-generated artwork can look absolutely incredible on a screen, but those beautiful, multi-colored creations can have limitations when it comes to the printing process. What looks perfect digitally doesn’t always translate perfectly to ink, fabric, signage, or other printed materials.
That doesn’t mean don’t use AI.
It means use it, understand its limitations, and work with professionals when you need to turn those creations into something physical.
So by all means — experiment, create, brainstorm, design, market, and use every tool at your disposal to help your business succeed, then come to us to bring those creations to life, I promise you won’t be disappointed!