MyGroove Design, Inc., 1155 5th Street Studio 405, Oakland, CA (2026)

Name: MyGroove Design, Inc.
Address: 1155 5th Street Studio 405, Oakland, CA, 94607, US
Telephone: +15106631535
Price range: $$

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05/07/2026

Every founder describes it differently. The pattern is always the same.

She came in saying her mind was all over the place. She was building something. She could feel it. But every time she tried to explain it, a different version came out depending on who was in the room.

Sharee listened. Then she told her what she was actually hearing.
Your message is not scattered. Your positioning is.

This is the pattern that shows up in almost every first conversation Sharee Adriazola has with founders. The words change. The industry changes. The audience changes. The gap does not.

There is a difference between a scattered message and a positioning problem. And knowing which one you have changes how you fix it.

A scattered message means you are saying the same thing in different ways, and none of them are landing. That is a copy problem.

A positioning problem is different. It means the single through-line has not yet been found. The one thing that is true about the work is that it holds regardless of who is in the room, what service is being delivered, or which industry is being served.

When that through-line is missing, every audience gets a different story. Not because the founder is inconsistent. Because they have not yet named the thing at the center.

Find the center. The message organizes itself.

That is what brand strategy actually does.

If you recognized yourself somewhere in that story, the 90-Minute Executive Narrative Clarity Consultation is where that work starts.

Book your session: https://www.mygroovedesign.com/consultation

04/30/2026

She came to us as a candle maker.

That is how she described herself. That is how her website described her. That is what all of her marketing said.

Fifteen minutes into our conversation, I stopped her.

You are not a candle maker.

She had been in business for four years. Teaching workshops at Google, Stanford Hospital, schools, and camps. Using candles as the vehicle. But the candles were never the point.

The point was the framework underneath them. A proprietary methodology for building confidence, emotional expression, and personal growth through hands-on creative experience. Something she had been developing for a decade. Something nobody could replicate. Something she had never named.

Her brand was describing the tool. Not the transformation.

That gap, between what she was selling and what she was actually delivering, was the reason her message felt scattered, her pricing felt uncertain, and her positioning felt unclear.

It was not a messaging problem. It was not a confidence problem.

It was a brand problem. And the moment she saw it, everything shifted.

This is the work. Not designing logos. Not writing copy. Finding the thing underneath the thing and building the narrative infrastructure that holds it together.

If you recognized yourself somewhere in that story, that recognition is the beginning of the work.

The 90-Minute Executive Narrative Clarity Consultation is where that work starts.

Book your session: https://www.mygroovedesign.com/consultation

📸 MxM Vibes

04/20/2026

She paused mid-sentence and apologized for her own goal.

She had just told me she wanted to make $15K a month. And before I could respond, she caught herself and said, "I know that sounds insane."

I smiled. Because I recognized it immediately. That pause. That apology. The instinct to shrink a goal before anyone else has the chance to question it.

I let her finish. Then I told her that it is not insane. That is actually a really healthy place to start.

But here is what I also knew in that moment. The reason she was hesitating had nothing to do with her ambition. It had everything to do with her brand.

She could not charge with conviction because she had not yet named what she was actually selling. She was describing her workshops. She was not communicating the transformation. And when you cannot articulate what changes for someone because of your work, you will always underprice it. Not because you lack confidence. Because your brand has not caught up to your value yet.

That is the conversation we shifted into. Not just the numbers, but the narrative underneath them. What is the story your brand is telling? Whom does it speak to? What does it promise? And does your pricing reflect the outcome you actually deliver?

When you build the brand strategy and the business strategy together, from the beginning, the revenue goal stops feeling like a stretch and starts feeling like a natural result of clarity.

She was not overthinking it. She was a founder with a serious business who just needed someone to help her see that her brand was the foundation her business goals were waiting on.

If your revenue is not matching your impact, your brand story may be the reason.

The 90-Minute Executive Narrative Clarity Consultation is available at the founding rate through the end of April.

Book your session today: https://www.mygroovedesign.com/consultation -consultation

📸 Jeremy Allen MxM Vibes | Musiquito Media

04/16/2026

Your origin story is not context for your brand. It is the advantage.

The founders and leaders who build the most trusted brands are the ones who stopped softening who they are to appeal to everyone, and started leading with the specificity that makes them irreplaceable.

Your background. Your community. Your lived experience. These are not footnotes. They are the reason the right clients choose you.

Stop minimizing it. Start building from it.

Book a 90-min Executive Narrative Clarity Consultation to align your messaging and sharpen your positioning: https://www.mygroovedesign.com/consultation -consultation

📸 Jeremy Allen MxM Vibes x Musiquito Media

Address

1155 5th Street Studio 405
Oakland, CA
94607

Telephone

+15106631535

Website

http://www.mygroovedesign.com/

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