02/17/2022
COVID has changed the way commerce is done. Consumers are shopping on their phones, and it is more important than ever to stay relevant with your customer base.
Forbes Magazine recently published an article citing the growth of mobile commerce:
• Mobile sales will represent about 73% of all e-commerce, $3.5 TRILLION by the end of 2021.
• Mobile users continue to rise, with almost 80% of the 5.2 BILLION connected to the internet.
• Mobile apps are CONVENIENT. A poll taken by Dynamic Yield revealed 76% of consumers say they shop on mobile devices because it "saves them time."
Here are some issues covered by the news:
Retailers and restaurants have had to adapt and create new ways to attract and retain customers.
Consumers are now more wary than ever to go to crowded stores.
There is less foot traffic in stores due to COVID and the rising price of gasoline (now over $5/gallon).
Finding enough employees to staff retail stores and restaurants has dragged the economy down.
These are startling facts that the media has talked about over and over. We all have to navigate these truths. In order to combat these factors, many owners have decided to either give up or move on.
However, there is a solution – Mobile App Marketing.
Logiciel offers two app solutions to fit your needs. The Fora Marketplace is an affordable platform that allows your customers to find and shop your business within the Fora Marketplace.
Already designed and ready to use, your business could have a working app in a matter of hours, with only an excel spreadsheet and pictures of your products to upload.
Being a member of the Fora community, you will be accessible to everyone you invite to the app, joining hundreds of companies in the marketplace. And in turn, customers using the Fora Marketplace app can find you and add your business to their favorites list.
The other option is a white-label (branded) app for your business. This option is a proprietary, dedicated app. The difference is that your company logo will be a shoppable app in the app stores with a branded icon on customer’s devices.
Whether you go somewhere else or not, we at Logiciel think that every business deserves an app. Just ask us about our solutions and we will create a “demo” for you! www.gofora.net
