06/10/2026
Having the right people in the room to make decisions is important, and necessary, to keep things from getting overthought, unfocused and to be honest, getting in your own way as a company.
Some things to consider:
Who’s in your top 5 to bring into the rebranding war room? it’s a good question to have thought about if and when you decide to do a rebrand.
Beyond when…have you identified WHY a rebrand is right? We’ve touched on a few reasons it may be time here.
To that point, are you noticing any cracks on the surface with your current brand? Better question, are you seeing any opportunities to improve its image with your customers?
And finally, what about a brand refresh? The process is very similar to a rebrand, but instead of a complete overhaul, your brand gets a tune up. We know, we know…it’s another decision you and your brand team will have to consider. But the good news is, we’re here to help you figure it all out.
Full article and more https://www.famousvictory.com/articles/client-rebrand-team.
