Famous Victory Branding & Design

10/27/2025

The way we see it, how you talk about your company’s assets are as much a part of your brand as its logo, tagline and colors. It’s why we spend the time thinking it all out and coming up with clear and easy-to-remember naming devices for your whole brand that can be used consistently and correctly by your entire company.

Things to consider:

Seriously, do you know the names of your brand colors? Things like "the blue one” or “greenish” are a good point of reference, but something more definitive is better all around.

Could your elements’ names bring about any negative associations? If so, change them before they become a thing everybody hates.

Don’t forget to define your company’s processes. If someone schedules a CR, does that mean Creative Review or Client Review? Capital Reinvestment or Crisis Ruling? C-Suite Retreat or Carl’s Retirement? Don’t want to mess that one up.

And finally, as you think about your brand elements, if any of it is feeling unclear, it’s a good time to take a step back, re-evaluate your brand guide and consider an update. Not only is it an opportunity to make necessary changes to things like asset names, you can use it to finally get everyone to speak your brand’s language.

Full article here: https://www.famousvictory.com/articles/speaking-same-language

09/02/2025

A brand advertising campaign’s real power comes from its ability to connect on a human level, not just a transactional one. When this happens, you’re not just building up your brand, you’re making it a customer’s go-to.

Some things to think about:

How are you approaching advertising at the different levels of the marketing funnel?

How long has your brand campaign been running? Or more importantly, when was the last time you ran a new one?

What’s your competition doing? Creating value by differentiating your brand from others should be reflected in how your brand advertising campaigns show up.

Last bit – not sure which direction to go with your next campaign? Well, first of all, stay true to your brand. That’s the foundation for any kind of brand building, campaigns included, and it’s the north star we use when creating brand advertising that makes tidal waves for our clients.

Full article here https://www.famousvictory.com/articles/brand-building-advertising.

08/11/2025

More wins, just in time for our 10th anniversary. Thanks to for recognizing us with 2 gold and 2 silver awards and for being one of their top 20 agencies of the year for our work with Raspatello+Co, and .

06/09/2025

With growth comes change, and the need to update your brand guide. We’re not saying you need to do a complete rebrand, though. Think “makeover” not “do-over”.

Other things to think about:

What’s the state of your brand guide? Has it been over a year since you’ve updated it? If so, think about what’s changed with your brand within that time or what you anticipate changing in the near future.

Related to that question, who have you put in charge of making updates to it? Choosing an official brand guide updater might be a good first step. We’ve taken on this role for many of our clients, and it’s helped them immensely by having a current resource for all their assets.

Are you expanding your geographic footprint or releasing new products? Or do you have new hires who are under-aware of the brand and need to be properly onboarded? An updated brand guide alleviates issues associated with growth and can help your entire team exude all aspects of it, no matter what their role.

Lastly, what are you waiting for? Though growth is a great reason to start, there’s never a wrong time to update your brand guide to ensure you’re going to market with purpose and consistency.

Full article here: https://www.famousvictory.com/articles/growing-without-pains

04/22/2025

We’re back with 5 more questions, this time with Renae Adam and Kristin Johnson Doherty of – a fair trade, nonprofit organization that empowers women in Ghana with income generation and economic independence. Check out their answers at the link below.



https://www.famousvictory.com/articles/wip-renae-adam-global-mamas

04/21/2025

Victory, again! We’re happy to announce that we won 8 awards at the show. In all, we brought home 6 silver and 2 bronze awards in the branding for graphic design, logos for graphic design and services categories. Thank you to and for choosing us to work with them on these amazing brands.

01/15/2025

Pretty simple, right? Though this outline may seem like it could be rolled out in a matter of weeks, you should expect, at minimum, 4 months to commit to the steps outlined above. But by taking the time to focus on research, strategy and creative design, a comprehensive brand can be created.

Things to think about:

Are you ready to brand your business but not sure where to start? Step 1: Find yourself a good branding agency (nudge, nudge).

How is your current brand performing? Is it not firing on all cylinders and in need of a refresh or even a rebrand? The process is similar to building a new brand, and just as essential in how we help companies jumpstart their existing brand.

What about growth? Are you expanding your market presence and not sure how to adjust your brand to meet new targets? The right research can help steer you in defining your brand as your business grows.

And finally, as you can tell, we like asking a lot of questions – knowledge is power. But we’re also interested in your questions. So what branding queries can we answer for you?

Read the full article here: https://www.famousvictory.com/articles/branding-process

12/01/2024

💎 Global Mamas Package Design by . Global Mamas is a nonprofit retailer with the mission of creating prosperity and equality for African women and their families.

👉https://indigoaward.com/winners/8115

Global Mamas Package Design | Famous Victory Branding & Design | Agency | 2024

🥇1 Gold Winner in Packaging Design for Social Change
🥈1 Silver Winner in Packaging Design for Graphic Design

🔎 Explore other Indigo Award winners at indigoaward.com

                                       

11/26/2024

Our series where we ask entrepreneurs 5 simple questions about their business, how it started and how it’s going continues. This time, we interviewed Chris Hohenstein of . Check out his answers at https://www.famousvictory.com/articles/wip-chris-hohenstein-city-tree-delivery

09/30/2024

In your space, you have control. Yes, there are limitations to your budget and what your landlord may allow you to revamp, but that’s entirely fine. With a fully formulated brand position and brand character to lean on you have the guidelines to infuse brand experience into your place of business.

A few things to think about as you get started:

How much of your brand do you think is experienced at your place of business? Does it match the overall positioning, marketing and voice portrayed elsewhere?

Or is there no experience whatsoever?

When was the last time you updated or refreshed some of the décor to fit your current brand? Even something as simple as a new coat of paint or rearranging the office furniture can completely change the experience.

Finally, if this is all feeling daunting, we get it. Creating a holistic brand experience from your product or service all the way down to your place of business is a lot to handle. But this is what makes us a key collaborator in helping you think through your opportunities and figure out how to reach your brand goals. Give us a shout, we’ll make a whole experience of it.

Read the full article here: https://www.famousvictory.com/articles/brand-your-space
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06/29/2024

🙌 🧡

Hats off to our friends at Famous Victory Branding & Design 🎉They snagged not one, but TWO Indigo Design Awards for their extraordinary work on our packaging for Shea Soaps and Lotions! They were recognized as the Gold Winner in Packaging Design for Social Change and the Silver Winner in Packaging Design for Graphic Design. This is super exciting news and we couldn't be more proud to have them as part of the Global Mamas family. Congratulations!

*Photo Courtesy of Famous Victory Branding & Design.

06/17/2024

In this series, we ask five simple questions on how an entrepreneur got their start, and a few details of their experience along the way to where they are now. Whether you find them insightful, inspiring or mildly informative we find that what goes on behind the scenes and the stories behind their brands are fascinating. This edition features Marian King of and you can read her five answers on our site: https://www.famousvictory.com/articles/wip-mjk-designs