06/30/2021
What’s a good example of a company using the cloud to “drive” innovation and improve CX? Ferrari.
Ferrari recently selected AWS as their official provider for AI, ML, and various cloud services. The world-famous car manufacturer wants to become a more data-driven organization through utilizing services such as Amazon EC2, SageMaker, Lake Formation, Elastic Kubernetes Service, and DynamoDB (among others).
An example of how the company will use EC2 involves running a wide range of specialized instance types for optimized high power computing, with the goal of efficiently analyzing highly complex driving and performance simulations.
One of Ferrari’s most interesting plans is to utilize AWS compute, containers, and media services to power a new mobile app for F1 racing fans, with the app being centered around highly engaging user experiences. In the near future, Ferrari plans on building augmented reality experiences on AWS to reinvent the way fans engage with drivers, teams, and the brand at large.
One of the many examples of a company leveraging the cloud to facilitate leading-edge digital experiences for audiences and out-innovate competitors.