09/04/2026
A meaningful fix for a patient experience gap doesn't have to be expensive.
Amy Behbehani, Senior CX & AI Consultant at Amplix, starts by asking where patients feel the most friction, and what the smallest fix would be to solve it. For a lot of hospitals and insurers, that means reworking something as basic as how a call gets transferred to the right department. Every misrouted call means a patient repeating their story to someone new, and that frustration builds long before a bigger investment ever gets discussed.
Start with the smallest fix that solves the biggest problem. That first win becomes the foundation for a broader patient experience transformation.