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Steph Curry just ended his sneaker free agency by signing a 10 year deal with Chinese brand Li-Ning. After 12 years with...
06/02/2026

Steph Curry just ended his sneaker free agency by signing a 10 year deal with Chinese brand Li-Ning.

After 12 years with Under Armour he chose a brand founded by an Olympic gold medalist with 7,000 stores across Asia and the infrastructure to take Curry Brand global.

He called it bigger than a shoe deal. Li-Ning called it a landmark victory for Chinese sportswear competing with Nike and Adidas.

The right partner does not just put your name on a product. They give your vision the runway it needs to become something bigger than you could build alone.

Read more trending brand stories at designrush.com

06/02/2026

At SLEC 2026, Silverback Strategies CEO Neil Welsh broke down how AI ad platforms like Google Performance Max and Meta Advantage+ are quietly draining senior living budgets by optimizing for the wrong thing.

The numbers don't lie:
→ 32% of Performance Max budgets spent on branded search no competitor bids on
→ One client's real cost per acquisition was 5x higher than the platform reported
→ A campaign they nearly cut had a real cost 4x lower than shown

The fix doesn't require more budget. It requires better signals.

Read the full breakdown in the comments.

Google is releasing 32 million mosquitoes in California and Florida. The Debug program uses sterile male mosquitoes to e...
06/01/2026

Google is releasing 32 million mosquitoes in California and Florida.

The Debug program uses sterile male mosquitoes to eliminate disease spreading populations without chemicals or genetic modification. A previous trial in Fresno achieved a 95.5% reduction in female mosquitoes at peak season.

Mosquitoes are the deadliest animal on earth. Google is applying AI, robots and data to fix that.

The brands that earn the deepest trust are the ones that use their core capabilities to solve problems that actually matter.

Read more trending brand stories at designrush.com

Lacoste just rebranded for the first time since 2011. Not to look new. To remember what it always was. A 2023 survey sho...
06/01/2026

Lacoste just rebranded for the first time since 2011.

Not to look new. To remember what it always was.

A 2023 survey showed most people recognised Lacoste but did not know it was French. Its positioning had blurred between sport and fashion. The brand had drifted from its own story.

The new identity brings back the original crocodile, the original green, and René Lacoste’s own handwriting.

When your audience loses the thread of your story the answer is never to invent a new one. It is to tell the original one better.

Read more trending brand stories at designrush.com

Swipe to see the biggest brand, marketing, AI, tech and sports business stories from this week. Gucci turned Formula 1 i...
05/29/2026

Swipe to see the biggest brand, marketing, AI, tech and sports business stories from this week.

Gucci turned Formula 1 into a luxury platform. Uber’s Claude Code usage reportedly burned through its AI budget. Starbucks Korea turned a tumbler promo into a PR crisis. Ferrari’s first EV got roasted by Toblerone, while Meta pushed paid plans for Instagram, Facebook and WhatsApp.
Dave & Buster’s turned World Cup 2026 tickets into a human claw machine prize. American Airlines brought Starlink into the in-flight Wi-Fi race. Nvidia retired a 20-year PC gaming classic.

The pattern is clear:
The brands winning attention are not just launching products.
They are creating stories people can explain in one sentence.

Which story mattered most this week?
Read more trending brand stories at designrush.com/news

Ferrari launched a $900,000 EV and got roasted by a chocolate brand. Toblerone posted a smoothed out version of its bar ...
05/29/2026

Ferrari launched a $900,000 EV and got roasted by a chocolate brand.

Toblerone posted a smoothed out version of its bar in Ferrari’s pale blue.
Yet the car does 0 to 62 in 2.5 seconds. Nobody is talking about that.

You can build the most powerful product in your category and still lose the brand moment if the design does not tell the right story first.

Read more trending brand stories at designrush.com

Meta just launched paid subscriptions for Instagram Facebook and WhatsApp.$3.99 for Instagram Plus. $2.99 for WhatsApp P...
05/29/2026

Meta just launched paid subscriptions for Instagram Facebook and WhatsApp.

$3.99 for Instagram Plus. $2.99 for WhatsApp Plus. AI plans up to $49.99 coming soon under Meta One.

Free was never the destination. It was always the acquisition strategy.

Read more trending brand stories at designrush.com

World Cup tickets got so expensive that Air Transat turned them into a travel campaign.With Courage Montreal, the airlin...
05/28/2026

World Cup tickets got so expensive that Air Transat turned them into a travel campaign.

With Courage Montreal, the airline compared 2026 World Cup match ticket prices with round-trip flights to the countries fans support.

One ad reportedly compared a $3,870 Portugal match ticket with a $799 flight to Portugal.

That is why the idea works.

It does not feel like a brand forcing itself into the World Cup conversation.

It feels like something a fan would say after seeing the ticket prices.

Air Transat did not sell the stadium.

It sold the streets, cafés and football culture outside it.

The brand lesson is simple: the best campaigns do not always start with a product. Sometimes they start with the complaint everyone is already making.

Read more trending brand stories at designrush.com/news

05/28/2026

Your team is not slow.

Your software might be.

If your business still depends on spreadsheets, manual workarounds, and disconnected tools, your systems may be holding your team back.

Essential Designs builds custom software, web apps, mobile apps, and internal business platforms around the way your business actually works.

Stop working around software that slows your team down.

Build a custom system designed for real workflows, real teams, and real operations.

Visit essentialdesigns.net to learn more.

Gucci just became the first luxury fashion house to become a title partner in Formula 1. From 2027 Alpine will race as G...
05/27/2026

Gucci just became the first luxury fashion house to become a title partner in Formula 1.

From 2027 Alpine will race as Gucci Racing Alpine. Creative director Demna is designing everything from the car livery to the paddock experience.

Formula 1 reaches 1.5 billion people a season. Its fanbase has gotten younger and more diverse every year.

For a luxury brand under revenue pressure this is not a sponsorship. It is a brand reset on the world’s fastest stage.

The boldest brand moves are never made inside your own industry.

Read more trending brand stories at designrush.com

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