Create/Captivate Digital Marketing

Name: Create/Captivate Digital Marketing
Address: Norfolk, VA, US
Telephone: +17575633013
Price range: $$
Rating: 5

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Create/Captivate Digital Marketing

Create/Captivate is a one-woman marketing powerhouse, founded by Kaycee J. McCoy in Norfolk, Virginia.
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McCoy in Norfolk, Virginia, specializing in Social Media Strategy, AI Tool Customization, and Event Marketing. Specializing in social media strategy, custom GPT development, and corporate event marketing, Kaycee delivers work that hits hard and leaves a mark. With nearly 20 years of experience, she transforms brands from forgettable to fierce.

11/14/2025

Plot twist: I’m retiring from the Hunger Games 🤪 aka Create/Captivate.

Peace? Stability? PTO??

Yeah… sign me up. 🥂

Full context in the video.

10/08/2025

🗞Not-exactly-breaking-news🗞

EVERYONE and their dog is using AI to write captions these days. I've got no beef with that...overall. I use AI and I sell a custom-AI building service.

Want to know what does give me a hefty dose of AI-cringe? 👀
Captions that sound like they were spit out of a corporate caption vending machine.

AI can most definitely crank out words and help you move a bit faster through your content creation process. But it can't magically understand and capture your brand voice. It can't create human connection. That still has to come from YOU!

AI is a super useful tool, but it has to be trained and intervened with. Strategy is the game-changer. A strong brand personality is the whole entire point!

09/30/2025

Most marketers haven't lugged four banquet tables across a middle school lawn in 94° heat just to back up their team. But I have.

Then I went back to Pawsnickety Pets (the holistic pet store I co-own), replied to a 5-star Google review, scheduled our monthly e-newsletter, whipped up a $100 value gift basket for a charity, interviewed a potential new team member, and wiped up a doggy customer's happy p*e off the storeroom floor... all in a couple hour's time.

This isn't a case study. It's my actual day-to-day.

I own & run Create/Captivate, a one-woman marketing studio. I also co-own a thriving click & mortar retail business. So when I talk about retail marketing strategy, I'm not just theorizing... I'm living it. Armed with a mop in one hand and my phone in the other (while recreating a trending reel).

Create/Captivate isn't just marketing. It's marketing from someone who's been behind the counter, under the table, and on the floor... LITERALLY.

Before opening our store 5-ish years ago, I was doing some impactful marketing work.

But owning a retail business too?! It's leveled me up in ways no course or conference ever could. It's given me deep insight into the day-to-day reality of small shops and scrappy teams... THAT'S what makes my strategy work hit different.

09/26/2025

Here’s a little dose of loving truth, direct from the Virginia Retail Matters 2025 report:

👉 Businesses who focus their energy on just a few well-chosen platforms see better results than those trying to be everywhere all the time.

Translation? You don’t have to chase every trend or post until you burn out. You just need to show up where it counts and do it with consistency and clarity.

In this video, I’m breaking down how better boundaries around social media can actually boost your impact and protect your peace.

Because the goal is sustainable marketing, not chaos with a Canva subscription. 🫠

09/24/2025

Successful marketing isn't a miracle. It's not divine intervention, a lucky viral post, or Mercury finally minding its business.

It's...

👉Clarity
Knowing exactly who you're talking to

👉Consistency
Showing up even when you don't "feel inspired"

👉Connection
Finding fun, creative ways to actually engage with your audience, not just talk at them

That's it. No marketing degree required. No magic wand. Just a strategy that makes sense + actually feels doable.

If you've been waiting for a "sign" to get your social media marketing back on track ... consider this it! 🪧

08/18/2025

Thinking about adding a chatbot to your WordPress site?

The right one can save you time, answer customer questions around the clock, and even help boost your online sales while you enjoy a deep slumber.

Here are my Top 5 WordPress Chatbot Picks (and why they're worth your attention):

1. Tidio (best for all-in-one live chat + AI)
Free and paid plans available. Perfect you want live chat and automation in one sleek package.

2. Chatbot by LiveChat (best for scaling support teams)
Starts at $52/month. Great if you've got a busy inbox and need structured, team-based support.

3. Tawk.to (best for those on a tight budget)
Totally free. Ideal for dipping your toes into chatbot life without a budget commitment.

4. WP Chatbot by MobileMonkey (best for messenger integration)
Free and premium versions. Perfect for connecting with customers directly through Facebook messenger.

5. Botpress (best for customization and AI experiences)
Free and dev-friendly versions available. For the tech-savviest of folks who want something super customizable.

💡Pro Tip: Even a basic chatbot can cut response times, collect leads, and keep your customers happy when you're off the clock.

Which ones sounds like the right fit for your business? Or do you have another one you already love?

06/12/2025

🤖 AI isn’t just for tech bros and novelty party tricks.

Picture this:
✨ You open a custom-built GPT trained on your brand voice.
✨ You type a simple prompt.
✨ And BOOM! Out comes strategic, on-brand, ready-to-roll content.

And no, I don’t mean “write me a caption” and pray it’s not bland content soup.

I’m talking about a power tool that can:
✅ Plan an entire month of social content based on your strategy, not vibes
✅ Draft email newsletters with subject lines, inbox previews, and visual ideas
✅ Script a Reel intro that actually sounds like your brand

This isn’t ChatGPT roulette. It’s custom, strategic, and built with your unique business in mind.

👉 Want a p*ek behind the scenes? Drop a 🤖 in the comments and I’ll show you how it works.

06/09/2025

I’ve been in marketing for almost 20 years.

That means I can spot the chaos in your content strategy faster than your dog hears a cheese wrapper open. 🧀👀

Here are 5 marketing red flags I notice immediately when scoping a business online:
🚩 Every post sounds like someone else (AI or not, it’s giving identity crisis)
🚩 No clear CTA… anywhere
🚩 “We just post when we have a sale” (aka: there is no plan)
🚩 Your content and your actual offers aren’t even on speaking terms
🚩 You can’t explain your strategy because… there isn’t one

None of these make you a failure, but they do mean your marketing needs a tune-up.

No shame. No judgment. Just better strategy, clearer messaging, and content that actually earns attention (and dollars).

👉 Want a quick glow-up without the overwhelm? That’s what I love to do!

06/05/2025

📣 Catch me in my element...ready to help retailers level up!

I'm honored to return as a Subject Matter Expert for Retail 360 this month, with two events focused on empowering small businesses through smarter marketing and connection-driven strategy.⁠ And I’m ✨extra✨ excited because I get to share the moment with Mary Landgrebe of Well Retailed!

If you’re a small biz owner or independent retailer, RUN to this. Mary is a literal genius when it comes to visual merchandising and retail strategy, and you’ll walk away with ideas you can actually use (not just inspiration you forget about later).
⁠
Come learn with us:
📍 Portsmouth – June 24
📍 Newport News – June 25
⁠
I'll be sharing practical tips + spicy truths about what's actually working in social media right now and how to build authentic influence that moves your business forward.

Both events are FREE for Retail Alliance members (but open to non-members too for $20!):
👉 RetaiAlliance.com for more info and to register!

05/30/2025

Events aren't just vibes, they're visibility on steroids.

An open house is cute. A sold-out doggy ice cream social that raises money for rescue pups, brings in new faces, and makes your business the talk of the town for weeks? That’s strategy!

The difference?
🎯 Intentional planning.
🎯 A crystal clear “why” behind the event.
🎯 And a structure that builds real momentum, not just a sugar rush.

Whether it’s a founder Q&A, a happy hour, or a painting party, here’s the truth:

If you’re hosting events without a plan for what happens after the event…
you’re just throwing parties.

And listen, everyone who knows me, knows I love a good party. But I love visibility and momentum even more.

👉 Need help turning your cute idea into a strategic, scroll-stopping, revenue-boosting moment?
That’s literally what I do. Let's plan something captivating!

05/27/2025

🚨 Hot take: you don’t need a viral post. You need a strategy.

Everyone and their brand manager is out here chasing the elusive viral moment, but here’s the truth no one wants to say out loud:

👉 Most business owners wouldn’t even know what to do with the traffic if it landed.

You go viral. Amazing! 🎉
500 fresh new sets of eyes land on your page.
And then what?

If you don’t have:
▪️Clear messaging
▪️An actual strategy
▪️A path for those eyeballs to follow
…then you’re just spinning your wheels in a vat of glitter. (Cute, but messy and kinda pointless, TBH)

Virality without a system to support it is just ✨pure chaos✨.

Let’s flip the script: could your marketing hold up if you actually got attention right now? Or would people bounce faster than a toddler on a trampoline?

Your content needs to lead somewhere.
If it doesn’t, your growth isn’t sustainable.
It’s just more noise in a very loud digital world.

What’s your plan for turning attention into action? If your current strategy is “hope and vibes,” you should grab the Create/Captivate Social Media Strategy Workbook. I made it for the DIYers and small teams just like yours: https://tinyurl.com/4dvak727

05/23/2025

I love a good trend, but I've never been one to jump on EVERY marketing trend. Most of them aren’t built for people like me, or businesses like mine.

We don’t need every trending audio or gimmick to be relevant. We just need to be real and intentional.

Trends can be fun. But they should never lead your strategy.

Here’s what I ask myself before I hop on a trend train:

✅ Does this actually fit my audience’s vibe, or is it just what everyone else is doing?
✅ Does it align with my goals, or am I posting it just to keep up?
✅ Would I be excited to do it again? Or is this a one-time “ugh, fine”?
✅ Is this just p*er pressure with a ring light?

When you’re clear on your brand and your business, the trends that do make sense are easy to spot. Everything else = noise.

👉 Your content shouldn’t feel like a costume. If it doesn’t feel like you, it’s okay to skip it. Want strategy that works when trends don’t? I can help you build that system.

Address

Norfolk, VA

Telephone

+17575633013

Website

http://www.createcaptivate.com/

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