08/21/2026
Another website transformation is live! 🎣
We just finished migrating FISHENG from a basic Squarespace setup to a fully customized, brand-integrated Shopify website built to look better, function better, and ultimately make it easier for customers to shop.
For the redesign, we pulled colors and visual direction directly from FISHENG’s products to create a much cleaner and more cohesive brand aesthetic.
We also added:
• A custom Shopify theme and improved shopping experience
• A live dealer map integrated into their dealer locator
• Better product presentation and navigation
• More functionality and shoppability throughout the site
• A cleaner, more recognizable brand experience from top to bottom
If your outdoor brand has outgrown its current website—or you’re starting from scratch—get with us.
We build custom Shopify, WordPress, and Squarespace websites for brands in the hunting, fishing, and outdoor industries.
Your website should do more than just exist. It should look like your brand and help sell your products.
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