10/14/2026
Your product is great. So why are people scrolling past it? 👀
Most of the time, it’s not the product. It’s that your footage isn’t helping people picture themselves in it.
Here are 3 B-roll shots every retail brand needs:
1️⃣ The Product: Get close. Show the fabric, the stitching, the message.
2️⃣ The People: Real faces wearing your brand like it belongs to them.
3️⃣ The Experience: The moment someone tries it on and walks away smiling.
Save this for your next shoot day, and send it to a brand owner who needs to hear it. 🎥
Which of these three are you missing right now? Let me know below. 👇
If you’d rather have someone capture all three for you, that’s what I do. Message me and let’s talk about your next shoot. 🎥