09/05/2026
It's been a minute since I've posted... Here's why.
6 months ago, I started working my business full time. Having it be my main source of income and needing it to support me and my 3 kids meant failure wasn't an option. I realized that if I wanted this business to take care of me, I needed to start taking care of it.
For the last 3 months, I have been going through my current operations with a fine-tooth comb, figuring out what was working and what wasn't.
.....Needless to say, there were A LOT of things I needed to work on.....
- My website hadn't been updated in almost two years.
- My services list was starting to look like a small novel.
- I wrote my content so it was all about me and the business, not the problems I could help solve.
- I didn't communicate my value or what set me apart from my competitors.
- I struggled with clearly explaining what my business actually did for people.
- I didn't have a system in place to streamline and organize things so that actual growth could happen.
These last 6 months have been filled with 12-16 hour days, what seems like a lifetime of continuing education, and a heck of a lot of strategizing, editing, and building a systematic foundation from the bottom up.
The truth.....
The long days, continued education, and cycle of analyzing, strategizing, building, re-evaluating, then starting all over again aren't anywhere near over.
But I know things will get faster and the process will get smoother each time.
When I started this business 3 years ago, I was building websites, creating marketing and social media content, helping create brands, and improving the online searchability of businesses and nonprofits.....
Today, I'm helping businesses and nonprofits create a high-value, authentic online presence that connects all the pieces and brings them real visibility, real sales, and real growth!
The biggest thing I've learned through all of this.... Sometimes being stuck doesn't mean you're doing something wrong. You may have simply outgrown the way you're doing it.
If that sounds a little too familiar, maybe it's time to take a closer look at your own setup and start connecting the pieces.
Being a business owner can be stressful, but don't forget to keep moving forward, enjoy the journey, and stop to soak in the views along the way!