09/18/2026
DORMANT · no reply since March. Then a message at 11:47pm.
A record nobody had touched in nine months. One message, sent at an hour when no human was working. Two replies later, a meeting on Tuesday morning.
The lead had not gone cold. Nobody had asked again.
Your CRM is probably full of conversations like this, opportunities written off because the follow-up stopped, not because the buyer said no.
How much revenue is sitting dormant in your CRM right now?
Find the conversations worth reopening before they become someone else’s customers.