GuestCentric

04/16/2026

Many guests land on a hotel website, check availability, compare a few options, hesitate over a detail in the booking flow—like a rate condition, an extra step, or uncertainty about what’s included—and then leave without completing the reservation.

Attention is limited, and alternatives are always one click away.

In this clip, we look at how hotels can re-engage those visitors and reduce booking drop-off by turning missed opportunities into recovery moments.

👉 Watch it here: https://www.youtube.com/watch?v=-F9HgWDQT3c

04/15/2026

Most hotels today are active on Instagram—posting consistently, investing in strong visuals, and showing up regularly in the feed. On the surface, it looks like the channel is working.

But visibility isn’t the same as performance.

The real question is where that attention actually converts. When the path from interest to booking is unclear or fragmented, potential guests often complete their reservation elsewhere—even if their original intent was to book direct.

In this article, Alexandra Duque, from GuestCentric’s Lab service known for accelerating hotel digital growth, explores why Instagram success needs to be measured beyond engagement—and what hotels can do to turn visibility into direct demand.

👉 Read the full article here: https://blog.guestcentric.com/instagram-drives-demand-now-its-time-to-drive-direct-bookings/

04/09/2026

We’re excited to welcome Azores Residences to the GuestCentric portfolio. 🏨

They didn't just launch a new website or booking engine.
They made a decision about how they want to compete, and took a bet on HyperCommerce!

Because today, visibility isn’t the constraint.
Conversion is.

With Azores Residences, the focus is clear:

✔️ Deliver a seamless booking experience
✔️ Bring their unique on-site lifestyle into the digital journey
✔️ Turn inspiration into immediate action

Set in the heart of the Azores, this modern and design-forward property blends comfort with a strong sense of place—now reflected in a digital experience that makes booking as effortless as the stay itself.

Learn more about them here: https://www.residenceazores.com/
Learn more about GuestCentric's HyperCommerce solutions here: https://guestcentric.com/

We’re proud to support their strategy and excited for what happens next.

04/07/2026

🚨 Tomorrow at 11:00 AM EST! 🚨

GuestCentric’s CEO, Pedro Colaco is hitting the stage at AAHOACON26 in Philadelphia to share how independent hotels can leverage technology and digital strategies to drive direct bookings and enhance the guest experience.
From education sessions to networking and trade show discoveries, this is the perfect moment to see how HyperCommerce is transforming the way hotels connect with guests and capture revenue across every touchpoint.

🔗 Learn more about HyperCommerce and how it can supercharge your hotel here: https://www.guestcentric.com/

04/06/2026

Why do guests still opt to book on OTAs instead of direct?

This short clip dives into why OTAs win over guests, despite many guests visiting your website before booking 👉: https://youtu.be/H2jCToN-sXk

Hotels invest heavily in driving traffic, but the real challenge lies in winning the final booking decision. It’s not just about being found. It’s about converting.

Discover how HyperCommerce helps your hotel capture more direct demand and convert it into more profitable bookings here 👉: https://guestcentric.com/

04/01/2026

A warm welcome goes out to Cohort Koukaki! 🩷

Rooted in one of the most vibrant neighborhoods in Athens, Cohort blends contemporary design with a strong sense of community—bringing together travellers, creatives, and modern explorers in a space that feels both local and connected. Learn more about them here 👉: https://www.thecohort.com/

We’re proud to support Cohort Koukaki with GuestCentric’s HyperCommerce website and booking technology. Because the guest experience doesn’t begin at check-in—it starts the moment someone lands on your website. How that journey is designed—how intuitive, inspiring, and frictionless it feels—directly shapes conversion, booking value, and the relationship you build with your guests.

Learn more about GuestCentric HyperCommerce here 👉: https://guestcentric.com/

03/30/2026

Your hotel is likely ghosting 420 guests every year 🏨💸

Most GMs think they have a traffic problem. They don't. They have a "Lonely Website" problem.

If you have 3,500 monthly visitors:
👉 2% conversion = 840 bookings/year.
👉 3% conversion = 1,260 bookings/year.

That’s 420 extra direct bookings without spending a single cent more on Meta or Google Ads.
In our latest briefing, we teardown why guests "Ghost" your website at the final hurdle and how to move from "Static Information" to "Decision Support."

We cover:
✅ Why 12 room types are killing your conversion.
✅ The difference between "Filing Cabinets" and "Sales Assistants."
✅ The 5-point checklist to hit the 3% benchmark.

Watch the full 3-minute breakdown here: https://www.youtube.com/watch?v=DIRKH4VPx8k

03/27/2026

Most hotel websites are built to showcase the property.
But the guests visiting them are trying to do something very simple: book a stay.

This excerpt from a recent GuestCentric webinar covers how shifting to a guest-centered online approach can significantly increase direct booking performance. Watch it here 👉 : https://www.youtube.com/watch?v=3JpznSRZuGA

03/23/2026

Kun 2 % af hotellets hjemmesidebesøgende booker direkte. De resterende 98 % tøver, sammenligner – og ender hos OTA’erne. Det koster på bundlinjen. På onsdag kl. 11.00 CEST viser vi, hvordan du fastholder gæstens fokus, skaber tryghed i beslutningen og får flere til at booke direkte på din egen hjemmeside. 👉 https://us06web.zoom.us/webinar/register/WN_F8xBrgzZROKMXvxQV6G6rw

EN:

Only 2% of hotel website visitors convert into direct bookings. The other 98%? They hesitate, compare, and end up booking on OTAs—costing you margin. This Wednesday at 11:00 CEST, join our webinar to learn how to keep guests focused, confident, and booking directly on your website: https://us06web.zoom.us/webinar/register/WN_F8xBrgzZROKMXvxQV6G6rw

03/20/2026

We’re excited to welcome Hazlitt's Hotels to the GuestCentric portfolio! 🎉

Hazlitt’s is a collection of three adjoining Georgian townhouses, each steeped in rich history. Once home to essayist William Hazlitt, the buildings have been carefully preserved and restored, retaining their period character while offering a discreet, residential feel in the heart of London. Learn more about them here: https://www.hazlittshotel.com/

GuestCentric is proud to support their direct-first strategy with our HyperCommerce booking engine—delivering a seamless, high-converting guest experience across all three properties. Learn more about our HyperCommerce booking engine here: https://www.guestcentric.com/booking-engine/

03/18/2026

Kolpin Hotels is redefining the Direct-First experience in Denmark and across the globe! 🎉

Working closely with GuestCentric Lab, Kolpin Hotels continues to transform its direct channel into a strategic growth engine — driving substantial increases in direct bookings, stronger revenue predictability, and a seamless guest experience from the very first click.

As Bo Nylandsted Larsen, CCO at Kolpin Hotels, notes: “GuestCentric has become a valued partner in helping us achieve our growth ambitions, understanding that the guest experience begins long before arrival.”

👉 Read the full announcement here: https://blog.guestcentric.com/kolpin-hotels-and-guestcentric-strengthen-partnership-following-strong-direct-growth-across-the-portfolio/

GuestCentric works closely with Kolpin Hotels to align brand presentation, the guests’ online experience, and direct bookings.

03/17/2026

Most hotels don’t have a traffic problem. They have a conversion problem.

Guests arrive on your website ready to book — they’ve chosen the property, the dates, and often the room. But at the final moment, something triggers doubt. A room comparison that isn’t clear. A rate description that raises questions. A cancellation policy that feels uncertain.

So they leave to “check one more site.”
And the booking ends up on an OTA.

This article by GuestCentric's VP of Marketing & Product, Joao Trindade, explores the subtle moments of hesitation that cause guests to abandon hotel websites — and how hotels can design booking experiences that remove doubt, guide decisions, and capture more direct revenue:

Learn how to boost website sales and strengthen direct bookings by guiding the guest online journey and helping them decide.