Crown Creative

Crown Creative A creative agency for hospitality. NYC | Belfast | London

Food and beverage is no longer simply an amenity at St. Regis Cap Cana — it defines the guest experience. Across the res...
06/23/2026

Food and beverage is no longer simply an amenity at St. Regis Cap Cana — it defines the guest experience. Across the resort, we created nine distinct concepts, each designed as a destination in its own right, with its own character, flavour and purpose, while remaining connected through a shared brand world rooted in nature, place and craft.

Nine Distinct Brands. One Luxury Resort.

Rooted in nature.

We created custom word marks and logos for every concept on the resort, all unified by a golden thread. An all-in hospitality experience.

Nina. The signature restaurant.

Marola. A beach side Mediterranean grill.

Amber Room, by Arturo Fuento. A luxury cigar and rum lounge.

The signature St. Regis bar. Serving the best cocktails. A staple of the resort.

Cassava. The resort’s all-day restaurant.

Carey Bay. The lively resort beach bar.

Kawa, serving the finest cacao. The resort’s coffee hot spot.

El Huerto. Plant based tasting room. From the garden.

The rooftop. Cielo Mio. A luxury cocktail bar above it all.

Bringing our work for The St. Regis Cap Cana Resort full circle with NINA Restaurant by Chef Diego Muñoz. Nina is the re...
06/22/2026

Bringing our work for The St. Regis Cap Cana Resort full circle with NINA Restaurant by Chef Diego Muñoz.

Nina is the resort’s signature dining concept, led by acclaimed Peruvian Diego Munoz. Named after the Quechua word for fire, the identity is rooted in heat, ritual and elemental energy.

The brand draws from ancient mythology, Peruvian symbolism and the raw force of land, sea and fire. Hand-drawn charcoal illustrations, sculptural typography and a palette inspired by burnt earth and volcanic textures create a dining identity that feels bold, expressive and deeply sensory.

Nine considered brands, one luxury experience. A complete labour of love from our team. Discover the full St Regis Cap Cana project on our website.

El Huerto is a flexible, garden-led concept at The St. Regis Cap Cana Resort created for plant-based dining, pop-ups, gu...
06/22/2026

El Huerto is a flexible, garden-led concept at The St. Regis Cap Cana Resort created for plant-based dining, pop-ups, guest chef events and interactive tastings.

The identity reflects growth, seasonality and connection to the land. It offers a softer and more organic expression within the resort’s F&B collection, allowing the brand to flex across changing menus, events and experiences while staying rooted in the wider nature-inspired system.

Cielo Mio is The St. Regis Cap Cana Resort’s rooftop bar, a place for sky, breeze, sunset and elevated escape.With views...
06/18/2026

Cielo Mio is The St. Regis Cap Cana Resort’s rooftop bar, a place for sky, breeze, sunset and elevated escape.

With views across the property, the concept brings a playful, transportive energy to the resort’s F&B experience. Tiki-style drinks, Mexican-inspired flavours and rooftop atmosphere inform an identity that feels light, social and sunlit, a glimpse of paradise just above the rest of the resort.

Carey Bay is The St. Regis Cap Cana Resort’s beach bar, inspired by the rustic charm of Caribbean fish shacks.Casual, br...
06/16/2026

Carey Bay is The St. Regis Cap Cana Resort’s beach bar, inspired by the rustic charm of Caribbean fish shacks.

Casual, breezy and full of island spirit, the concept celebrates seafood, cocktails, poolside favourites and the simplicity of a day spent by the water. The identity brings a lighter, more relaxed energy to the resort, while still maintaining the level of care and craft expected from St. Regis.

Kawa is the resort’s coffee concept, created around locally sourced cacao, coffee culture and small moments of daily rit...
06/15/2026

Kawa is the resort’s coffee concept, created around locally sourced cacao, coffee culture and small moments of daily ritual.

The brand brings warmth and craft into the guest journey, offering a more intimate, everyday expression of the resort’s hospitality. Its identity is tactile, grounded and quietly characterful, designed to make morning coffee, pastries and casual interactions feel considered and memorable.

At the heart of the hotel sits the iconic St. Regis Bar, where the tropical landscape of Cap Cana is drawn indoors. Palm...
06/12/2026

At the heart of the hotel sits the iconic St. Regis Bar, where the tropical landscape of Cap Cana is drawn indoors. Palm-embossed menus and lush cocktail illustrations echo the tropical setting beyond, creating a brand experience that feels immersive, elevated, and deeply rooted in its surroundings.

Introducing Cassava.An all-day dining experience created for celebrating the vibrant flavours, culture and warmth of th...
06/04/2026

Introducing Cassava.
An all-day dining experience created for celebrating the vibrant flavours, culture and warmth of the .

The identity is brought to life through a series of bespoke illustrations that transition from day to night, mirroring the rhythm of the restaurant itself. Light, playful and full of character, the artwork captures everything from morning coffee and tropical botanicals to evening cocktails and shared dining experiences.

Introducing The Amber Room.Created for St. Regis Cap Cana Resort in partnership with Arturo Fuente, this intimate cigar ...
06/03/2026

Introducing The Amber Room.

Created for St. Regis Cap Cana Resort in partnership with Arturo Fuente, this intimate cigar and rum lounge celebrates craftsmanship, ritual and discovery through premium ci**rs, aged spirits and signature cocktails.

The identity takes inspiration from the rich heritage of cigar making, drawing on the ornate typography, decorative embellishments and beautifully detailed labels found on historic cigar packaging to create a brand that feels both timeless and refined.

Part of our wider food and beverage branding programme across nine distinct concepts.

Introducing Marola.Inspired by the rhythm of the sea.A Mediterranean grill created for and part of our wider food and b...
06/02/2026

Introducing Marola.
Inspired by the rhythm of the sea.
A Mediterranean grill created for and part of our wider food and beverage branding programme across nine distinct concepts.

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