Madhive

06/02/2026

Adtech jargon, simplified. 💡

Welcome to Make it Make Sense, our new video series designed to cut through the noise by our Product Marketing Manager, Julie Jeon.

Today’s matchup: Geofencing vs. Georecency. They often get grouped together, but they do completely different jobs. One targets real-time presence, while the other zeroes in on recent intent.

Hit play to see which one your campaign actually needs. ▶️👇

09/19/2024

🔥 Political CTV ad spend is ramping up as we near the election.

Our VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys."

Read more about how political buyers should warm up to CTV here:

While there are plenty of reasons for political ad buyers to be cautious about CTV, it has a major selling point: programmatic targeting.

02/27/2024

Today we launched a local CTV marketplace for political buyers. With this new offering, advertisers can tap into new data partners, hyperlocal insights, and enhanced planning capabilities to reach voters at scale this election cycle🗳️.

"For Fox, the ability to sell political inventory via a marketplace like Madhive's allows it to expand its reach significantly" shares Michael Page, Senior VP of Digital Sales at Fox Television Stations.

Read more here:

Fox Television Stations will be Madhive's first major client at launch.