Madhive

Full-stack programmatic advertising engineered for today, tomorrow, and beyond.

09/19/2024

🔥 Political CTV ad spend is ramping up as we near the election.

Our VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys."

Read more about how political buyers should warm up to CTV here:

While there are plenty of reasons for political ad buyers to be cautious about CTV, it has a major selling point: programmatic targeting.

02/27/2024

Today we launched a local CTV marketplace for political buyers. With this new offering, advertisers can tap into new data partners, hyperlocal insights, and enhanced planning capabilities to reach voters at scale this election cycle🗳️.

"For Fox, the ability to sell political inventory via a marketplace like Madhive's allows it to expand its reach significantly" shares Michael Page, Senior VP of Digital Sales at Fox Television Stations.

Read more here:

Fox Television Stations will be Madhive's first major client at launch.

06/10/2020

We stand in solidarity with those making their voices heard in the fight against systemic racism and oppression. We pledge to match donations up to $25,000 for any contributions made to Campaign Zero, NAACP Legal Defense Fund, , or The River Fund. Visit our GoFundMe to donate:

First off, THANK YOU! We appreciate you coming to our page to help support the causes we… MadHive Inc needs your support for 4 Causes to help our communities!

03/11/2020

Fraudsters are already leveraging many of the same methods of fraud they use on digital, on OTT. MadHive CEO Adam Helfgott explains how we're identifying and eliminating fraud across 210 DMAs.

The Fraud Problem in OTT

02/28/2020

"With OTT you can precisely target individual households based on metrics that matter. Couple that with glass-level viewing data from companies like Inscape and suddenly TV advertising strategy starts to take on new life."

In the age of data-driven machine learning and AI, should we still be using a metric has been around since a computer took up more space….

02/25/2020

“It will start exposing a lot of the fraudulent data that exists in the space because they’ll have to start proving the provenance of it.” - Our CEO Adam Helfgott discusses the impact of new privacy regulations on audience data.

Fraudulent ad data will have nowhere to hide once various privacy regulations go into effect in America, and that's a good thing for OTT advertising.

02/24/2020

According to a new report from the ANA, CTV households are set to grow to 82% by 2023- bringing higher levels of engagement and opportunities for advertisers.

A new study investigating the performance of the connected TV market has confirmed impressive adoption rates with the number of households benefitting from the technology set to increase by 82% by 2023.

02/19/2020

"Ad tech company MadHive has estimated that 20% of streaming video ad requests are fraudulent." via Digiday.

Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market's momentum.

02/18/2020

Find out how MadHive is helping television buyers understand their audiences as they move to streaming services, and create more effective campaigns with real-time audience enrichment.

Roughly 30% of traditional TV audiences have shifted to streaming services, but only 3–4% of the advertising budgets have followed those…

02/15/2020

What's next for TV advertising in 2020?

And just like that, 2019 is over. The past 12 months have been a wild ride for TV advertising, especially for ad-supported OTT. From…

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