Perfitly

Perfitly is a 3D visualization solution that will change how people shop for clothes online. See how

08/21/2023

Episode out now! Raghav Sharma, Co-Founder at Perfitly, and host of OOH Insider Tim Rowe discuss the future of retail, exploring creative ways to bridge digital and physical shopping experiences and Perfitly's position in the ever-evolving fashion space. Available on all major podcast hosting services.

In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce...

05/16/2023

Perfitly is excited to announce its partnership with TaylorMade-Japan enabling customers to 'try before they buy' and mix & match garments from its latest collection enhancing the overall shopper experience. Creating outfits has never been more fun, interactive and faithfully representative of the in-store dressing room experience.

Perfitly’s technology will power the TaylorMade Japan website to increase sales, build customer satisfaction and reduce returns

03/01/2023

New business practice standards have been sweeping the apparel industry. In the last few years, a call for greater size inclusivity has been called for by shoppers and retailers are taking notice. Raghav Sharma shares the importance of implementing new business practices in tandem with data collection to harness the power of better understanding your consumer in a responsible fashion.

Outdoor gear retailer REI, like many retailers, has standards that brands have to meet to be carried in the store. REI's ethical standars have mainly focused on environmental concerns, but now the company is taking those requirements further. The new regulations ask brands to offer extended sizing a...

02/14/2023

The apparel industry is shifting towards a more digital landscape with online customer experiences at a focal point of this transformation. In a turbulent economy, brands/retailers are seeking ways to stay afloat and relevant in an ever changing ecosystem. Virtual fitting rooms have paved the way for enriching experiences that enable shopper confidence, healthy conversion rates and a reduction in returns.

# VR

Virtual Fitting Rooms: Future of Sustainable User Experiences By AJ Jarzebiak, Head of Product Strategy & Business Development, Perfitly With the pandemic setting the scene, emerging digital technologies have the center stage now more than ever before. Touchless commerce, such as Zoom, distance lear...

01/19/2023

To kick off the year, France is paving the way for transparency in the fashion industry by applying pressure on companies to provide detailed information about environmental characteristics of garments to consumers. This is the first regulatory push in Europe to ensure accountability and a huge win for sustainability. 👏

New transparency requirements in France are testing big brands as they prepare for an oncoming wave of sustainability regulation.

01/10/2023

As we enter the new year ahead the industry is looking at what's next in tech. Many 2022 trends will continue to gain steam in 2023 from: Web3, Metaverse, to AR and VR. Predictions for the upcoming year show great promise in AI, data privacy and larger investments in sustainability.

PR pros, here's what you need to know.

12/14/2022

The ever-evolving shopping environment is now looking to up the ante to remain competitive by including social commerce experiences. Raghav Sharma, Co-Founder at Perfitly, shares his takes on the buzz and potential pitfalls surrounding social aspects of online shopping.

Amazon's launch of a TikTok-style feed is an innovative way to tap into a major trend, but is not without challenges, according to e-commerce experts.

12/09/2022

The latest from Coresight Research sited that return rates post Black Friday 2022 have doubled compared to last year. Unsurprisingly, but shocking figures show, "the U.S. will likely hit $135 billion in returns between Black Friday and the end of January 2023." To curb the exorbitant expense of returns, many brand/retailers are revising return policies and looking to virtual fitting rooms to soften the blow.

More than 60% of U.S. brands and retailers have changed their return strategy or policies this year.

11/28/2022

Since the pandemic, virtual fitting rooms have increasingly played a more significant role in the digital transformation of brands/retailers. Along with a focus on digitization, online customer experiences have come to parallel of equal importance. Dave Sharma, CEO of Perfitly, provides his take on virtual fitting rooms and their ability to enhance ecommerce through personalization and engagement.

It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to focus and evolve their digital offerings. And it makes sense why: that initial investment that was placed into rapid digital transformation has permanently altered customer experience and exp...

11/01/2022

Where the eco-transition of the fashion industry is headed is up for debate. Although progress is being made there is still a long way to go before surmountable change ripples throughout the sector. Change requires a collaborative effort in "finding solutions through innovation, research, implementing measurability, traceability, durability." It is now more important than ever to crunch the numbers on consumption and environmental footprints for what you can't measure you can't manage.

Industry executives gathered in Venice for the seminal two-day Venice Sustainable Fashion Forum.

10/05/2022

Dave Sharma, CEO of Perfitly, pens a detailed piece on how emerging digital technologies coupled with innovative customer experiences are taking center stage in an ever-evolving e-commerce space. In saturated retail markets, unique and immersive customer experiences are key differentiators that can either stunt or yield longevity and success.

Unique and innovative customer experiences solutions can produce transformative results. Superior and enriched customer experiences for the shopper have resulted in sales increases of 70 percent and conversion rates increases of 80 percent while reducing returns by nearly two-thirds at some mature d...

09/13/2022

The online retail experience is greatly changing with the incorporation of virtual shopping engagements. Raghav Sharma, Co-Founder at Perfitly, discusses with E-Commerce Times on how Perfitly's VR platform is altering the online shopping landscape through virtual try-on and visualization and how it translates into higher conversion, lower returns, greater shopper satisfaction, and brand loyalty.

As consumers continue to explore virtual shopping in the metaverse, two companies forge the path for shoppers with platforms that make e-commerce more inviting by bringing 3D virtual showrooms and virtual try on rooms to reality.

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