Codify Automotive takes a quantitative approach to each and every aspect of digital marketing and its interaction with traditional marketing. We design customized strategies that incorporate the power of technology and proven customer engagement methodologies that attract today’s car shoppers. We measure the results, refine the strategies and calculate the results again to get optimal results mont
h after month, year after year. For over 10 years we’ve done business with the goal of nurturing our relationships with our dealers to the point where it’s hard to tell where their business ends and ours begins. Of course, there’s always the initial phase where we have to prove our worth and deliver on our promises. Past that, we become an integrated part of our clients’ organizations and take the time to scrutinize what’s working, how to improve the processes that could be working better and most importantly, empower them with knowledge. In a world where succeeding in the virtual realm directly impacts success in the real world, knowing how to navigate the broadening and increasingly complex matrix of the digital realm is a necessity — not an option — for today’s dealer. We’re techies with over 10 years of hands-on experience in the auto retail industry and our mission is to use our knowledge and experience to help. We dig through the data to identify trends, ratios and patters and translate the matrix into actionable intelligence. We look at the interactions between the digital customer and your staff under a microscope to highlight missed opportunities and jobs well done. The only way this can be done is to fuse ourselves with our client’s organization. If the boundaries become blurred, we’re doing our job right. There are too many digital “snake-oil salesmen” in the auto retail industry and they all fall into one of two categories: those who hate us and those who have yet to meet us. As technology improves and avenues of engaging today’s digital natives evolve it should be easier to succeed not harder. We keep a close eye on current trends, future technologies and how the evolution of these technologies will lead to future trends. So when unscrupulous “experts” try to make a quick buck off of our dealers by pulling a rabbit out of a magic hat, we’re the brick wall that hits them…hard. We’ve also made many a friend and partner in the industry. When valuable technologies and services come to market, we make sure that our clients are among the early adopters to get (and stay) ahead. We have no affiliation with any vendor and our loyalty is to us — which is to say, your business and our impact on your business. Last but not least, experience has taught us that a key factor in helping our dealers succeed is making sure that their customers are happy and willing to tell their friends about us. In the age of the digital native, happy customers bring happy customers who bring more happy customers and vice versa. Keeping the happy customers coming and continually learning from them doesn’t require technology or magic. It requires the right blend of your dealership’s culture, listening to the customer and engaging in the interactive conversation. In other words, your happy customers are the very heart of our business.
