10/07/2026
🍌 How KFC Ukraine turned a Minions launch into a viral game and a sold-out reward
Instead of simply adding a campaign banner to the app, KFC Ukraine turned the whole app experience into part of the Minions launch.
What happened:
🎮 Guests played a branded memory game tied to the new menu
📲 The game started spreading organically as guests shared it with friends
🍌 A limited-edition banana sauce reward sold out within days
✨ The app became part of the campaign, not just another channel promoting it
The takeaway? Gamification can turn attention around a product launch into something guests actually interact with, share, and come back for.
👉 See how it worked in the full case study: https://loyaltyplant.com/blog/kfc-ukraine-case-study-how-a-minions-menu-became-an-app-experience/