08/31/2025
In August 2025, a new TechRadar survey made waves: nearly three-quarters of senior developers said they believe AI can handle most marketing functions, and almost a third went as far as saying it could replace entire marketing departments. To developers, this doesn’t sound far-fetched. They already rely on AI to debug code, optimize workflows, and automate repetitive technical tasks. If AI can do all that in engineering, why couldn’t it do the same in marketing?
For agency owners, the bigger issue isn’t the survey itself. It’s the perception it creates. If developers—and by extension, executives—start to believe AI can replace marketing, clients will eventually question the role of agencies. The challenge is to reframe the conversation: AI may be powerful, but it is not the whole story: https://lnkd.in/eCWKsviy
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