LVR USA

LVR USA LVR is the leading Cine, Television, Audio, Lighting, Grip and Electric Equipment Rental Company in NYC serving the World.

TOOLS FOR YOUR CREATIVITY® www.lvrusa.com LVR was founded in 1993 by Michael Liman, who has decades of experience in the New York production marketplace. Our New York headquarters includes an on-site warehouse, Lens Lab, Camera Check Out areas and on-site engineering and maintenance departments. We are conveniently located at 330 West 38th street in the heart of Manhattan’s media district. LVR con

sistently maintains and updates its inventory of Cine, Audio, Lighting, Grip and Power Equipment and is always on the cutting edge of the new technology. The men and women of LVR are consummate technical professionals who constantly strive to accommodate our customers. LVR's staff is qualified to work with both the local and the international communities. Please contact us anytime with any questions you might have. We are on-call 24 hours, for emergencies. New York never sleeps, and neither do we. 212-594-0086

LVR Rental is Open
Monday-Friday 7:30AM - 7:00PM & Saturday 9:00am - 2:00PM

08/21/2026

Built to travel. Built to protect. Built to shoot.
Sony FR7s with our custom Innerspace hard cases. Ready for whatever the production throws at it.

Available for Rent at LVR 🎥

✨LVR Special Sneak Peak of the new Sony FX5🎥✨Our team got a hands-on walkthrough of the new Sony FX5, with a closer look...
08/06/2026

✨LVR Special Sneak Peak of the new Sony FX5🎥✨

Our team got a hands-on walkthrough of the new Sony FX5, with a closer look at what Sony’s latest addition brings to the FX lineup.

Always great having the Sony team in the house and getting our hands on new gear before it hits the field.

📸 Swipe through for a look at the FX5

08/05/2026

Oldies but goodies! Available for rent at LVR, call or email us for a quote at 212-594-0086 and [email protected]✨✨✨

Address

330 W 38th Street
New York, NY
10018

Opening Hours

Monday 7:30am - 7pm
Tuesday 7:30am - 7pm
Wednesday 7:30am - 7pm
Thursday 7:30am - 7pm
Friday 7:30am - 7pm
Saturday 9am - 2pm

Telephone

(212) 594-0086

Website

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