10/15/2026
Is ad tech marketing boring? 👀
On the latest episode of The Resonance Factor, host Meg Coyle sits down with Katie McAdams, CMO of Basis Technologies, and Aaron Goldman, CMO of Mediaocean, to talk buzzword overload, the sea of sameness in B2B marketing, and why it's time to have a little more fun.
From showing off your briefs (yes, really) to running a Super Bowl ad that “could have been an email,” they share how creativity, personality, and a willingness to take risks can make even the most technical topics stand out.
🎧 Listen in: team.mediaocean.com/the-resonance-factor-katie-mcadams-aaron-goldman