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Monday 10am - 7pm Tuesday 10am - 7pm Wednesday 10am - 7pm Thursday 10am - 7pm Friday 10am - 7pm

Sagmeister & Walsh

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United States
New York, NY
Sagmeister & Walsh

&Walsh is a NYC based design firm that creates identities, commercials, films, books and objects for clients, audiences and ourselves. www.andwalsh.com
(835)

04/15/2026

Difficult vs unhinged clients. What are you dealing with now 😈

02/05/2026

Answering a question about how we get new clients! Early in my career, to build up my portfolio I did a lot of personal projects, favors for friends, and low-paid projects or no paid charity work just to build a portfolio that actually showed what I could do. You need good work to get good work, and that meant starting small and over time I got bigger and better projects, it starts to snowball. Now, we put our energy into doing great work for the clients we already have. I’ve found that investing deeply in the work beats pitching any day.

But our way isn’t the only way, every studio finds new work differently and there’s no single “right” path. Some agencies grow through deep partnerships with a few clients that turn into long-term retainers. Many studios land work by becoming known for a specific niche, one industry, one style/skill, or one point of view—so clients come to them. Others invest heavily in awards, PR, or speaking to stay visible. And yes, some teams are incredible at pitching and cold outreach, and that works for them too.

The best new business strategy tends to be the ones that align with how the founders and studio actually likes to work. I prefer to spend my time making great work, not pitching. But those great at pitching have grown some incredible businesses that way too.

Any other questions for me feel free to leave in comments !

01/08/2026

Q&A about personal projects . These days for me it’s all about finding small manageable things I can make and put out in the world vs trying to take on giant new projects like I used to. The reality is between focusing on client work and having a kid that’s all the time I’ve got in a day!

12/08/2025

Here’s what I think about AI and the creative industry. At the moment we’re using ai quite a lot to visualize custom mood boards or even pre render what a tv spot should look like before we even get on set. This helps clients fully understand what they’re going to get before we spend a lot of time/money on a shoot. Because we’re working with these tools so much it’s created even more work and jobs for humans at our studio, not less. But honestly I think in the next 10-15 years humans won’t be needed. I don’t think most jobs will exist this isn’t just a problem in the creative industry, robotics and ai is coming for literally almost every job out there. So instead of whining about ai taking our jobs, which is absolutely futile and a waste of time and energy, let’s all focus on pressuring governments for policy change. Cause do you all really want your jobs that bad? Wouldn’t the world be even better if we just tax ai and robotics and we all get enough money from that to do what we want? to live create dream write think make and be with our families and focus on our mental and physical health? I don’t think this is a wild idea I think it’s what the future can and should be. That’s my take. Maybe I’m wrong. Let me know your thoughts in the comments.

Address

900 Broadway
New York, NY
10003

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm

Website

http://andwalsh.com/

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