11/28/2017
6 Things New SEO Research Reveals About Content Marketing
Search engine optimization and content marketing share an awful lot of territory.
It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO. Or about how there is no SEO without content.
That’s all true, too. Which is why so many content marketers either already have SEO skills, or are scrambling to get some - fast.
But for me, SEO skills aren’t enough to do world-class content marketing.
Where you really get an edge is when you look at the newest SEO studies.
That’s where the bleeding edge of SEO blurs right into content marketing best practices. The similarities are so close, the two disciplines start to use the same words. And the same metrics.
To give you the insights you’ll need to do your own content marketing better, here are several of the latest search engine optimization studies – and the key takeaways each one has for content marketers.
Content is the best SEO tactic.
Just in case you doubted how SEO and content marketing overlap, witness Ascend2’s latest survey on search engine optimization.
Most content marketers know they need search engine optimization skills. But if you really want an edge, snitch ideas from the latest SEO studies. We did.