Goldstein Group Branding

07/18/2023

When to use and not use AI in your next creative endeavor!

In this month’s Branders magazine installment, Terri reflects on the movement within branding to do away with harmful racial cliches and stereotypes.

05/17/2023

THAT’S A RAP! Our beloved brand restaged brand IBUPROM airs their latest commercial, you gotta check it out!

THAT'S A RAP! IBUPROM, Polands leading analgesic OTC, and GGB's brand re-stage, breaks the norms! YOU GOTTA CHECK IT OUT!

05/09/2023

Love seeing our brand design featured in the new USP/Zdrowie IBUPROM commercial! It’s so hot!

03/30/2023

How to re-stage a #1 Analgesic brand in Poland? Two paths:
1. Speak the universal language; the sequence of cognition and understand the power of its current core identifiers, to ensure you do not erode its legacy factor.
2. Extrapolate consumers current sensibilities of simplicity, clean and modernity to ensure this brand is still right for them.
From Poland with love!

01/02/2023

Happy 2023 from GGB!

While the festive seasonal package designs are behind us for this year, wrapping paper has been recycled and china has been stored, consumers still want to feel like their holiday gifts and purchases belong in their homes. Check out our latest column in Branders Magazine, which discusses the importance of joyful design year round: https://goldsteingroupbranding.com/insights/the-holidays-by-design-2/

Amidst a chaotic holiday shopping landscape, seasonal branding can be a chance to make design magic.

12/23/2022

From our GGB family to yours, we wish you togetherness, comfort, and joy this holiday season and into the brand new year!

10/13/2022

Differentiate or die.

One of the many books both he and his former writing partner penned. Al Reis defined the marketing principles that are still the foundation of any successful brand today. May he RIP.

Marketing maverick's concept changed the industry with a controversial new idea that still resoanates today.

10/07/2022

Thank you to GDUSA Magazine and our beloved brand teams at Perrigo, Vespyr Brands, and Wellbeam Consumer Health, for trusting us with your brand packaging! We love being in the winner circle - together!

Take a closer look at these winning brands on our website: https://goldsteingroupbranding.com/

10/04/2022

New buzz on shelf! See more of the bold, award-winning Nasonex branding on our site: https://goldsteingroupbranding.com/work/nasonex-allergy/

09/07/2022

Introducing Defend-EEZE! We helped our friends at Cold-EEZE grow within the ever-expanding immunity category. With their signature color equities and a fresh brand billboard, the newest member of the Cold-EEZE family thrives on shelf with a healthy dose of brand impact.

https://goldsteingroupbranding.com/work/defend-eeze/

07/29/2022

GGB founder Terri Goldstein and Account Executive Sophie Scheibeler engaged the creative crowd at last week's CHPA Marketing Conference in Washington, DC! During our "draw your favorite brand" exercise, audience members used color crayons to experience first-hand how color is always first in GGB's proven Sequence of Cognition.