The Creative Moka - Brand Identity + Web Design Studio

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The Creative Moka - Brand Identity + Web Design Studio

Branding for the multi-layered who are done trying to fit in. From scratch, with care, made to evolve without losing yourself.

07/31/2026

Hot take: going viral is USELESS*

* if you don’t have your brand foundations in place

* if you want to just because (maybe you don’t even have the capacity to handle many leads — that’s me, that’s why I don’t give a f**k about virality)

* if you think your business will explode and you’ll get flooded with clients

07/29/2026

The brand I designed in 2026 (so far!)
Check the caption in each slide for more details!

Abby Rose is a handpoke tatto artist based in the West Village, NYC. She creates delicate and whimsical tattoos and hosts charity flash days for local cat shelters

Blooming Ceramics is a fairycore ceramic studio that creates flower shaped mugs. The goal was to create a brand that feels just as magical as the pottery. I broke some design rules and created the logo with a stained glass effect, imagining the brand living in a greenhouse full of butterflies 🦋

This design is for a Virtual Assistant with a Y2K vibe, inspired by pixel art, 2000s tech culture and the belief that every hero (aka a business owner) needs a sidekick. The goal was to differentiate the brand from all those business professionals with a corporate vibe.

Laura Green is a plant based nutritionist that makes your relationship with food lighter on the body, on the mind and on the heart. I developed this brand thinking about how many nutritionist and wellness professionals lean into anoverly corporate, clinical vibe to look credible. I did exactly the opposite with a colorful palette and a funny mascot to bring the brand to life even more

Marigold House is a boho countryside bed and breakfast inspired by slow mornings, wildflowers and homemade breakfast.

The goal was to create a boho vibe without the classic earth brown and sage green color palette, and bring more color to differentiate it from the competitors .

VEGAN MICRO BAKERY

Olivia sells comfort bakes from a cart on college campus. The goal was to build a visual language to represent the brand’s mission: showing that vegan doesn’t mean boring and tasteless, it can mean colorful and super tasty

Afterglow is a boutique photography studio with a whimsy dreamy vibe. The logo represents the alternative use of lighting in long exposure photos

Maurizio is a mindset coach for Gen X and Baby Boomers navigating complicated relationship with family or personal transitions. The goal wasn’t to impress other designers with fancy effects. Too many animations would actually create friction and lose trust, especially for people who are in super tech savvy,

07/24/2026

Sorry not sorry, my reputation is way more expensive than any invoice 😬

The people I associate myself with are people that I admire and I believe into, I’d NEVER work with someone that mistreat potential clients like that.

And adding to what I said, I won’t ever force anyone into buying the most expensive service when they’re not ready. That client of mine was just starting out, they wouldn’t even get benefits from a program that teaches how to scale a business on instagram.

That coach makes millions (or at least they claim to), why be so greedy?

07/21/2026

Your website isn’t just a place where people learn about you. It’s the first sneak peek of the experience of working with you.

And if your work is exceptional, but your website feels neglected, you’re creating a disconnect.

Customising a template or DIY is not a problem, everyone starts from that (and tbh, some businesses don’t even need the fully custom thing), but if you do that, you need to do it right.

Every little missed detail (something not working on mobile, broken links, dead ends) creates a little crack in your trust building process. And if you offer a premium service, with a premium experience (and a premium price), you need to remember that the experience starts wayyy sooner than you think.

Now homework for you: go check your website to see if all your plugins are updated and if there is any broken link 😬

07/14/2026

Are you putting pretty frosting on a half baked cake? 🍰

(No, I’ll never stop with the food analogies)

Social media is less exhausting if you have the right foundation 🙂‍↕️

Brand Strategy and Creative Direction are the foundations that will make alll easier after (content, marketing, selling…)

That’s why when you work with me, it’s a non negotiable

If you want to build a brand that doesn’t expire the next Instagram trend, you know where to find me 🫶🏻

07/09/2026

Some of my latest work 🙂‍↕️

How do I choose passion projects? Easy, embracing my multipassionate zoomies and creating alllll the businesses I would start if I were not a designer.

If you are colorful, creative and want to do good things with your business, I wanna work with you!

07/08/2026

⚠️ Quick clarification because this is the part people love to turn into an all-or-nothing debate:

I’m not saying every business needs to list their prices on their website.

Especially if you offer tailored services, custom proposals often make complete sense.

What I *am* saying is that people shouldn’t have to become detectives to figure out whether you’re even in their world.

Your brand, positioning, messaging, and buying experience should give enough context for someone to think, “Okay, this feels like the kind of investment I’m looking for.”

Not everyone discovers you through months of Instagram Stories.

Some people find you through Google.

Some land on your website from Pinterest.

Some search your profession on Instagram and click your profile for the first time.

They don’t know your lore yet.
If your website leaves them with more questions than answers, many won’t book a discovery call to find out, they’ll simply move on to the next option. 🤷🏻‍♀️

Confusion creates more friction than ugly design ever will.

Address

New York, NY

Website

http://www.thecreativemoka.com/

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