Browsi

09/28/2026

Browsi is proud to sponsor Programmatic I/O New York.

BG, Tanaye, and Joe are at the Marriott Marquis today and tomorrow, September 28–29.

Stop by Booth #15 to meet the team and see how we use real-time intelligence to help marketers uncover new opportunities in advertising.

See you there!

09/22/2026

When Western Media Group asked us whether ads receive more attention on holiday-themed pages and whether holiday creative performs better, we used PolarisAI to find out.

The answer was no. At least, not automatically.

After analyzing billions of Canadian Q4 impressions across 2024 and 2025, the difference came down to three factors: congestion, publisher category and timing.

See what we uncovered and how competitive intelligence can help advertisers find stronger holiday opportunities before their competitors do.

Read:

3 common traps to avoid and how to gain a competitive advantage Every Q4, marketers return to the same questions. How early should we launch? How much budget should we reserve for Black Friday? Should the creative become more seasonal? Should we place more ads alongside holiday content because the a

09/03/2026

A reported $10 CPM does not necessarily mean $10 of media.

Depending on the contract and reporting setup, platform, data, verification and ad-serving costs may already be included in that number. They may also be billed separately. Agency compensation can sit elsewhere again.

That makes CPM less standardized than it appears.

Then comes the next question: What did those 1,000 impressions actually deliver?

In Issue #10 of the Polaris Playbook, Asaf unpacks what may sit inside or on top of a reported CPM. Then, using PolarisAI, we compare travel brands across CPM, CTR, viewability, TruAttention™, viewable CPM and estimated cost per click.

The analysis shows why understanding media efficiency requires both sides of the equation:

What went into the price, and what came out of the investment.

Read the full article: https://www.linkedin.com/pulse/cpm-what-you-actually-paying-asaf-shamly-kwlcc/?trackingId=p4Mecps4yLxXAC7U58Grjw%3D%3D

Why marketers need to look at cost, quality and engagement together to see the full picture of advertising performance CPM is one of the first metrics most marketers learn. It stands for cost per mille, or the cost of 1,000 impressions.

08/17/2026

At Browsi, we believe publishers should not have to choose between growing revenue and protecting the reader experience.

Today, Browsi is proud to announce our partnership with the Local Media Consortium, bringing Browsi Boost to LMC members.

Through this partnership, we will work alongside LMC members across the US to unlock more value from every visit through personalized ad experiences.

We look forward to working with LMC members to build stronger, more sustainable digital businesses.

08/03/2026

Browsi is heading to Nashville!

On August 5–6, we’ll be sponsoring the 36th Transformational CMO Assembly, hosted by The Millennium Alliance at the Four Seasons.

Our awesome CRO, BG Weiss, will be meeting with top marketing leaders to showcase how PolarisAI turns live advertising data into a clearer view of the market.

If you’re attending, let us know. We’d love to connect!

07/23/2026

Great data creates opportunities beyond the ones you set out to solve.

That's what our 𝗔𝗻𝗻𝘂𝗮𝗹 𝗗𝗮𝘁𝗮 𝗚𝘂𝗶𝗹𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 is all about.

Fueled by plenty of cold brew and some friendly competition, our R&D team spent the afternoon exploring one question:

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗶𝗾𝘂𝗲 𝘄𝗮𝘆 𝗣𝗼𝗹𝗮𝗿𝗶𝘀𝗔𝗜'𝘀 𝗱𝗮𝘁𝗮 𝗰𝗮𝗻 𝗯𝗲 𝘂𝘀𝗲𝗱?

The result? A room full of creative thinking, unexpected ideas, and some genuinely exciting applications we hadn't considered before.

07/16/2026

The World Cup's biggest audience may not be its best advertising opportunity.

Conventional wisdom says the quarterfinals, semifinals, and final are the moments that matter most.

Our latest Polaris Playbook found something different.

PolarisAI analyzed Meta advertising across five beverage brands during the FIFA World Cup 2026 and found that The Coca-Cola Company's official World Cup creative delivered its strongest efficiency earlier in the tournament. By the later stages, impressions per creative had fallen while CPMs had increased.

The takeaway? Maximizing audience size and maximizing advertising efficiency may not be the same objective.

Read the full analysis: https://www.linkedin.com/pulse/world-cups-best-advertising-window-isnt-final-asaf-shamly-6mcsc/?trackingId=fn6oQi4pSfSm6Fp3jh2iag%3D%3D

Every four years, the same assumption shapes World Cup campaigns. The knockout rounds are when it matters most: the quarterfinals, the semifinals, the final.

07/05/2026

We hope everyone had a fantastic Fourth of July weekend! 🇺🇸

Thank you to our customers, partners, and friends across the U.S. for being part of our journey.

07/02/2026

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗖𝗧𝗔 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

More than you might think.

In the latest edition of The Polaris Playbook, Asaf explores how aggregating millions of Meta ad impressions across the streaming industry uncovers the strategic priorities hiding behind a single button.

By combining CTA distribution with spend allocation, creative analysis, and cross-channel activity, the article shows how seemingly tactical advertising decisions become powerful competitive signals at scale.

Have a read: https://lnkd.in/e2cxbUmM

One of the principles behind competitive intelligence is that strategy often hides in plain sight. Marketing teams make thousands of small decisions every day, from budgets and audience targeting to creative messaging and CTA copy.

06/22/2026

BROWSI IS GROWING! 🌟

We're looking for exceptional people to join our team as we continue building AI-powered solutions across the digital advertising ecosystem.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀
- US (remote)
- Tel Aviv (hybrid)

We're looking for ambitious sales professionals with:

✔️ 3+ years of experience in B2B SaaS sales with a proven track record of success
✔️ Experience selling to international clients and managing multiple opportunities simultaneously
✔️ AdTech experience is a strong advantage

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀
- Tel Aviv (hybrid)

We're looking for analytical, data-driven professionals with:

✔️ Strong SQL skills and experience analyzing large datasets
✔️ Experience with BI and visualization tools such as Domo, Looker, Tableau, or similar platforms
✔️ Experience with Python, AI tools, or SaaS environments as an advantage

Sound like you? Learn more and apply: www.browsi.com/careers