Browsi

06/04/2026

Weeks before Etsy reported earnings, PolarisAI showed a significant decline in the company's advertising activity.

When earnings were released, Etsy disclosed a major reduction in marketing spend.

The value wasn't getting close to the number.
It was seeing the change before the market had an explanation for it.

This week's Polaris Playbook explores the Etsy case and what marketers can learn from it.

Have a read:
https://lnkd.in/dkd9j6xK

The PolarisAI Signal that predicted Etsy's 38% ad spend drop before anyone else knew Every earnings season follows the same pattern. Public companies report quarterly performance, analysts dissect the numbers, and competitors try to piece together where the market is moving next.

05/26/2026

We’re excited to announce our partnership with in Japan.

As the advertising industry moves toward a cookieless future, one challenge is becoming clear: advertisers still lack visibility into what’s actually happening across the market

By combining our large-scale open web advertising intelligence with Intimate Merger’s IM-UID identity infrastructure, we are creating a more transparent and measurable advertising ecosystem — across the market, not just inside closed platforms.

See the full announcement: https://www.accessnewswire.com/newsroom/en/computers-technology-and-internet/browsi-partners-with-intimate-merger-to-deliver-open-web-ad-intel-1166115

05/20/2026

New issue of the POLARIS Playbook live ↓↓↓

We analyzed how Progressive Insurance, GEICO, Allstate, Liberty Mutual Insurance, and Nationwide are buying attention across Meta social.

What we found was surprising:

Progressive isn’t just outspending competitors. It’s operating under fundamentally different economics inside the auction itself.

- 52% lower CPMs on Meta
- 69% lower CPMs across open web programmatic
- Massive impression scale advantages hiding in plain sight

In other words, Progressive's ads cost half of what everyone else's do.

And none of this is visible in earnings reports, SEC filings, or traditional competitive analysis.

See how you can find out for yourself:

How to outperform in a commodity market. Personal insurance is not a category where brands win through product differentiation.

05/18/2026

As AI transforms every part of marketing,the real advantage belongs to teams that can turn data into action, fast.

That’s what we’ll be talking about at Programmatic AI this year.

BG, Tanaye and Joe are heading to Las Vegas as an official sponsor, and you can find us at Booth #1 throughout the event.

Plus catch our live AI Demo Session on 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝗠𝗮𝘆 𝟮𝟬 𝗳𝗿𝗼𝗺 𝟭𝟮:𝟭𝟱 𝗣𝗠–𝟭𝟮:𝟮𝟱 𝗣𝗠, where we’ll show how teams use PolarisAI to turn competitive intelligence into clear strategic action, across channels.

We’ll see you there.

📍 May 18–20
📍 Las Vegas

05/11/2026

Still reflecting on an incredible few days at

From discussions around AI and competitive intelligence to the future of marketing strategy and measurement, it was inspiring to meet so many teams pushing the industry forward.

A huge thank you to everyone who stopped by the Browsi booth to see how PolarisAI Engine™ data is helping brand and agency marketers turn competitive intelligence into clearer strategic action.

See you next year, Miami 🌴

05/07/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗰𝗼𝘂𝗹𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗲 𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱?

We analyzed 6 months of PolarisAI Engine™ data against the earnings calls of five major advertisers: Expedia Group, Booking Holdings, Instacart, Wayfair, and Etsy.

Across 30 data points spanning 5 verticals, PolarisAI Engine™ reported a correlation of 0.87.

For us, this is bigger than a number.

Find out why: https://lnkd.in/drUSsmwJ

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Marketers are used to black-boxes. If you've worked with competitive spend data, you know the uncomfortable truth: most tools give you a number and there's no way to check it.

05/06/2026

We’re sponsoring the Digiday Programmatic Marketing Summit this week in Palm Springs 🌴

Bringing together leaders across brands, agencies, and ad tech, this year’s focus is on how AI-driven workflows are shaping the future of media buying.

As programmatic enters a new era, the challenge isn’t more data, it’s understanding what’s actually driving performance across markets.

If you’re attending, come meet Tanaye Jordan, BG Weiss, and Joe Perry

May 6–8 | Palm Springs

04/27/2026

Who is spending 6x more than its competitor and still losing on efficiency?

We compared American Express's marketing strategy with PayPal's, using POLARIS AI's real-time competitive intelligence. The findings were stark, but here's the long story short:

𝗢𝗻𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗿𝗲𝘄𝗮𝗿𝗱.

POLARIS AI™ gives you a real-time view of what's actually working across your competitive landscape, not just your own metrics.

See the full analysis here: https://lnkd.in/dZze27DW

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I have to be honest about something. Most marketers aren’t optimizing for performance.

04/15/2026

Ready for POSSIBLE? Browsi is 💙

We’re super hyped to announce our sponsorship this year.

𝗪𝗵𝗲𝗿𝗲 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘂𝘀?
Booth #408 in the Indoor Atrium at Fontainebleau.

𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝘀𝗲𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲?
You’ll find Tanaye Jordan, BG Weiss, and Joe Perry

🌴 Running live demos
🌴 Breaking down what your competitors are actually doing in-market
🌴 Showing where they’re spending and what’s driving results
🌴 Turning that into clear next steps for your team using POLARIS AI™

If you’ll be there, stop by for a glass of champagne.
We can’t wait to meet you.

April 27–29
Fontainebleau & Eden Roc

04/06/2026

Boston brought the conversation and the industry showed up!! 🚀

Here are the key takeaways from 4As in Boston:

• It’s not a lack of data. It’s a lack of clarity.
• Agencies are expected to move faster with tools that haven’t caught up
• AI is starting to close that gap

Great to spend time with teams on the ground exploring how POLARIS AI™ moves insight to action.

Scroll through to check out a few sweet moments from the event.