Browsi

08/17/2026

At Browsi, we believe publishers should not have to choose between growing revenue and protecting the reader experience.

Today, Browsi is proud to announce our partnership with the Local Media Consortium, bringing Browsi Boost to LMC members.

Through this partnership, we will work alongside LMC members across the US to unlock more value from every visit through personalized ad experiences.

We look forward to working with LMC members to build stronger, more sustainable digital businesses.

08/03/2026

Browsi is heading to Nashville!

On August 5–6, we’ll be sponsoring the 36th Transformational CMO Assembly, hosted by The Millennium Alliance at the Four Seasons.

Our awesome CRO, BG Weiss, will be meeting with top marketing leaders to showcase how PolarisAI turns live advertising data into a clearer view of the market.

If you’re attending, let us know. We’d love to connect!

07/23/2026

Great data creates opportunities beyond the ones you set out to solve.

That's what our 𝗔𝗻𝗻𝘂𝗮𝗹 𝗗𝗮𝘁𝗮 𝗚𝘂𝗶𝗹𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 is all about.

Fueled by plenty of cold brew and some friendly competition, our R&D team spent the afternoon exploring one question:

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗶𝗾𝘂𝗲 𝘄𝗮𝘆 𝗣𝗼𝗹𝗮𝗿𝗶𝘀𝗔𝗜'𝘀 𝗱𝗮𝘁𝗮 𝗰𝗮𝗻 𝗯𝗲 𝘂𝘀𝗲𝗱?

The result? A room full of creative thinking, unexpected ideas, and some genuinely exciting applications we hadn't considered before.

07/16/2026

The World Cup's biggest audience may not be its best advertising opportunity.

Conventional wisdom says the quarterfinals, semifinals, and final are the moments that matter most.

Our latest Polaris Playbook found something different.

PolarisAI analyzed Meta advertising across five beverage brands during the FIFA World Cup 2026 and found that The Coca-Cola Company's official World Cup creative delivered its strongest efficiency earlier in the tournament. By the later stages, impressions per creative had fallen while CPMs had increased.

The takeaway? Maximizing audience size and maximizing advertising efficiency may not be the same objective.

Read the full analysis: https://www.linkedin.com/pulse/world-cups-best-advertising-window-isnt-final-asaf-shamly-6mcsc/?trackingId=fn6oQi4pSfSm6Fp3jh2iag%3D%3D

Every four years, the same assumption shapes World Cup campaigns. The knockout rounds are when it matters most: the quarterfinals, the semifinals, the final.

07/05/2026

We hope everyone had a fantastic Fourth of July weekend! 🇺🇸

Thank you to our customers, partners, and friends across the U.S. for being part of our journey.

07/02/2026

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗖𝗧𝗔 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

More than you might think.

In the latest edition of The Polaris Playbook, Asaf explores how aggregating millions of Meta ad impressions across the streaming industry uncovers the strategic priorities hiding behind a single button.

By combining CTA distribution with spend allocation, creative analysis, and cross-channel activity, the article shows how seemingly tactical advertising decisions become powerful competitive signals at scale.

Have a read: https://lnkd.in/e2cxbUmM

One of the principles behind competitive intelligence is that strategy often hides in plain sight. Marketing teams make thousands of small decisions every day, from budgets and audience targeting to creative messaging and CTA copy.

06/22/2026

BROWSI IS GROWING! 🌟

We're looking for exceptional people to join our team as we continue building AI-powered solutions across the digital advertising ecosystem.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀
- US (remote)
- Tel Aviv (hybrid)

We're looking for ambitious sales professionals with:

✔️ 3+ years of experience in B2B SaaS sales with a proven track record of success
✔️ Experience selling to international clients and managing multiple opportunities simultaneously
✔️ AdTech experience is a strong advantage

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀
- Tel Aviv (hybrid)

We're looking for analytical, data-driven professionals with:

✔️ Strong SQL skills and experience analyzing large datasets
✔️ Experience with BI and visualization tools such as Domo, Looker, Tableau, or similar platforms
✔️ Experience with Python, AI tools, or SaaS environments as an advantage

Sound like you? Learn more and apply: www.browsi.com/careers

06/18/2026

What should you actually do with competitive intelligence once you have it?

In the latest edition of The Polaris Playbook, we used Honda and five competitors — Toyota North America, Ford Motor Company, Chevrolet, Hyundai Motor Company, and Subaru of America — to demonstrate a practical framework for turning competitive intelligence into action.

If you've ever looked at a competitive intelligence platform and wondered, "Where do I even start?", this issue is for you.

Read the latest Playbook to see the framework in action: https://www.linkedin.com/pulse/6-step-framework-turning-signals-strategy-asaf-shamly-vqtbc/?trackingId=O89VFD7OSL%2BPe6NOnjuj3A%3D%3D

Using Honda's competitor performance to identify where its media buying strategy is falling short You open your competitive intelligence platform, pull up a dashboard, and are met with dozens of charts, creatives, spend estimates, and performance metrics. When everything appears worth investigating,

06/10/2026

Progressive wasn't just the largest advertiser in our analysis. It also appeared to be one of the most efficient.

That combination - a category-leading spend level paired with one of the lowest CPMs - isn't something you see very often in advertising and it's not always easy to identify without visibility into both spend and performance signals.

Which raises an interesting question:

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗖𝗣𝗠𝘀, 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗺𝗶𝘅, 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝘃𝗲𝗮𝗹 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆?

We explored that question in our latest AdExchanger article, analyzing social advertising activity across some of the largest insurance brands in the U.S.

Read more: https://www.adexchanger.com/content-studio/the-competitive-signals-hiding-inside-social-ad-auctions/

06/04/2026

Weeks before Etsy reported earnings, PolarisAI showed a significant decline in the company's advertising activity.

When earnings were released, Etsy disclosed a major reduction in marketing spend.

The value wasn't getting close to the number.
It was seeing the change before the market had an explanation for it.

This week's Polaris Playbook explores the Etsy case and what marketers can learn from it.

Have a read:
https://lnkd.in/dkd9j6xK

The PolarisAI Signal that predicted Etsy's 38% ad spend drop before anyone else knew Every earnings season follows the same pattern. Public companies report quarterly performance, analysts dissect the numbers, and competitors try to piece together where the market is moving next.