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06/04/2026

Think you need a Prime Day deal to benefit from Prime Day?

Not necessarily.

Prime Day 2026 is officially set for June 23-26, and while some brands are pulling back on promotions due to rising costs and shrinking margins, shoppers are still expected to show up in force.

The real opportunity may not be the deal.

It may be the traffic.

Here's how brands can capitalize on Prime Day even without participating in Prime Day discounts.

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Get the latest insights right in your inbox Resource | Blog You Don't Need a Prime Day Deal to Win Prime Day By: Marissa Incitti Amazon has officially

05/21/2026

Most Amazon brands are still running advertising, pricing, inventory, and promotions in separate systems.

But that’s not how marketplace performance actually works anymore.

The next shift is Agentic Commerce:
Systems that continuously coordinate decisions across advertising, pricing, competition, inventory, and demand signals in real time.

Not dashboards.
Not recommendations.
Action.

Why this matters:
→ CPCs are rising
→ Margins are tightening
→ Manual optimization cannot react quickly enough

This breakdown covers:
• What Agentic Commerce for brands actually means
• How it works on Amazon
• Why disconnected tools create profit leakage
• What brands need to prepare for next

Check it out here: https://ow.ly/k91350Z2FT5

05/19/2026

The most interesting part of Amazon replacing Rufus with Alexa for Shopping is not the rebrand.

It’s what Amazon may have quietly admitted:

AI shopping assistants do not win based purely on capability.
They win based on familiarity, trust, and existing behavior.

Amazon is moving conversational shopping directly into its most valuable real estate: Search.

That has major implications for:
→ discovery
→ advertising
→ product optimization
→ how consumers shop on Amazon moving forward

Our latest breakdown: https://ow.ly/O05a50Z1Ee8

05/12/2026

Prime Day is coming fast. The brands that win won't be the ones manually adjusting bids at midnight while margins disappear in the background.

They'll be the ones operating with connected signals.

Agentis connects your advertising, pricing promotions, inventory, demand, and competitive signals into a single agentic commerce platform engineered for business performance.

So when demand spikes, pricing shifts, inventory tightens, or competitors get aggressive, your strategy adapts in real time. Automatically.

While other teams are optimizing campaigns in silos, Agentis is optimizing the business behind them.

Get ready for your most profitable Prime Day yet: https://ow.ly/3v6450YVOI7

05/07/2026

Today we’re introducing Agentis, the first agentic commerce platform for brands on Amazon.

Most advertising platforms optimize for narrow, transactional metrics. They don’t see pricing, margins, inventory, or competitive dynamics.

The result: disconnected decisions and eroding profitability.

Agentis changes the architecture. It connects advertising, pricing, inventory, competition, and demand into a single decision engine. One agentic system that listens to every signal, thinks across the full business, and acts in real time so every action reflects real economics and drives sustained, profitable growth.

The shift: from optimizing campaigns to optimizing the business.

See Agentis in action: https://ow.ly/3v6450YVOI7

04/23/2026

The biggest performance leak in Sponsored Products?

Not bids. Not keywords.

It’s misalignment.

When pricing, inventory, and advertising don’t move together:
• Conversion drops
• CPC rises
• Efficiency breaks

The best brands don’t optimize campaigns.
They optimize systems.

Here’s how →

Nearly 80% of brands are seeing CPC increases and most are still optimizing to ACoS. That's why performance is breaking. Get the new framework to drive Sponsored Products performance in 2026.

04/22/2026

The Amazon Buy Box isn’t what it used to be.

Pricing still matters, but it’s no longer enough.
Today, Amazon weighs pricing, ads, inventory, fulfillment, and conversion signals together.

Miss one, and you lose visibility.

We broke down what’s actually driving Buy Box wins in 2026.

👉 Get the guide: https://ow.ly/GcJr50YKBWP

04/16/2026

Amazon just added another 3.5% to your cost structure.

The new fuel and logistics surcharge may seem incremental, but across your catalog, it compounds fast.

Now the real question:
Do you raise prices and risk losing the Buy Box?
Or absorb the cost and compress margin?

That’s the trade-off brands are navigating right now.

We break down how to stay competitive without losing profitability in our updated Amazon Buy Box 2026 Guide: https://ow.ly/GcJr50YKBWP

04/07/2026

Were you one of the brands that received this message from Amazon?

Starting next week (April 15th), some brands will no longer have the option to default their advertising costs to a credit card, but instead, their fees will be taken out of their proceeds.

Read more in our latest blog post: https://ow.ly/WH4k50YEwlT

04/02/2026

Retail media is entering its next phase.

Growth is still there, but capturing value now requires more than campaign optimization.

As costs rise and channels expand, brands need to rethink how performance is driven:
• Incrementality over attribution
• Full-funnel strategy over lower-funnel dependence
• System alignment over siloed ex*****on

This is where competitive advantage is shifting.

Hear from our President and COO, Dani Nadel, on how she's thinking about this shift in her latest Forbes article: https://ow.ly/NWZm50YCs3M